Following an appearance on the Oprah Winfrey show, eyebrow guru Anastasia Soare’s line of brow products is entering more Nordstrom doors. Prior to December, Ms. Soare’s products were available in about half of Nordstrom’s units. Ms. Soare’s brow bars, first created in 2000, will enter an additional 20 doors by the fall, with the long-term goal of having bars throughout the chain.
Each eyebrow aesthetician completes a three-day training seminar and members of Ms. Soare’s team check in for monthly follow-ups. Ms. Soare is keeping mum on the revenue, however she did disclose that the business is in the eight figure range, a number she expects to double this year. Ms. Soare is also looking to expand her business beyond brows and will introduce body care and home products.