Editorial

When Worlds Collide

By Tom Branna, VP/Editorial Director | September 15, 2007

The consumer finally gets it. Women and a growing number of men understand that food and nutritional supplements are just as important to outer appearance as any skin cream or lotion. Today’s functional foods do more than improve internal health, they’re making skin look better, nails stronger and hair shinier. Manufacturers of personal care products and nutraceuticals made this beauty from the inside and out connection years ago and now, finally, their tireless marketing efforts are starting to bear fruit. At the same time, suppliers to both industries realized that many of the ingredients that work so well in a nutritional supplement have applications in a beauty cream and vice versa.

With the understanding of this sector on the rise, Happi and Nutraceuticals World present Beauty I&O, Beauty from the Inside & Out. It’s the perfect site to track the progress being made in this dynamic segment.

For example, Jennifer Haid of Iconoculture explains how health and beauty are converging across a wide range of categories, from travel and home to media and entertainment. Savvy marketers are using a variety of techniques to attract Baby Boomers, Gen Xers, teens and tweens.

Also, Mary Jane Tenerilli explains how superfruits like goji and açai can offer a fresh approach to beauty supplements. Finally, Scott-Vincent Borba provides insight on the ever-stronger link between inner and outer beauty.

We hope you enjoy this edition of Beauty I&O and welcome your comments and suggestions.
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