“We view this redesign as the next step in the company’s ongoing commitment to creating a premier online lifestyle destination for ethnic hair care consumers,” said Angela Guy, general manager, SoftSheen-Carson.
She added, “This innovative site will guide the consumer through a range of insightful beauty tips, ethnic hair product information and unique entertainment-based content.”
The online locale will also contain a link to the new “SSC Lounge,” a program where consumers are rewarded with prizes.
Wet N Wild’s Online Destination For Beauty Benefits and More
Answers to beauty questions, step-by-step instruction on creating natural and glamorous looks and a guide to achieving a healthy lifestyle are now just a mouse click away with the launch of mass market makeup line Wet N Wild’s Beauty Benefits website, www.wnwbeautybenefits.com.
Consumers are able to navigate their way through four main tabs—Lifestyle, Looks, Benefits and Solutions—to help them easily solve their biggest beauty challenges using the Beauty Benefits line and find a fail-safe makeup look, says the company. There is even a page that selects the ideal shades of Beauty Benefits products for fair, natural, warm and dark skin tones with a step-by-step guide.
Looking to bridge the gap between inner and outer beauty, the Lifestyle tab features tips from various lifestyle experts that will change monthly and cover topics such as achieving career fulfillment and advice on how to properly manage stress. A monthly contest, “Are You a Healthy Beauty?” seeks submissions from women who are doing positive things in their lives to achieve beauty both inside and out. Beauty Benefits will reward one winner as The Healthy Beauty of the Month with a professional travel case packed with an assortment of Beauty Benefits cosmetics in the winner’s best shades.
The Healthy Beauty of the Month, along with four runners up, will be featured in the Healthy Beauty section found in the Lifestyle tab so that visitors can read and benefit from their inspirational stories and provide a community atmosphere, according to the company.
More info: www.wnwbeautybenefits.com
Happi.com Advertiser Index
A.M. Todd www.amtodd.com
ABA Packaging www.abapackaging.com
Alco Chemical www.alcochemical.com
Ciba Specialty Chemicals www.cibasc.com
Gar Labs www.garlabs.com
Invitro International www.invitrointl.com
Micro Powders www.mpipersonalcare.com
National Starch & Chemical www.personalcarepolymers.com
Natural Sourcing www.naturalsourcing.com
Noveon Consumer Specialties www.personalcare.noveon.com
Outsourcing Services Group www.osghq.com
RITA Corp. www.ritacorp.com
Schülke Corporation www.schuelke.com