New Packages

Natralock Is Alternative To Plastic Clamshell

December 2, 2008

MeadWestvaco Corp. has developed a packaging solution to ease consumers’ fury and avoid the injuries often associated with hard-to-open plastic clamshells. Natralock security packaging is an alternative to clamshell packaging that is designed to satisfy environmental sustainability objectives, deter theft, and increase product and brand security. Natralock packaging starts with a theft-resistant, laminated paperboard which is then combined with a clear APET or RPET thermoform to create a visible package that is nearly impossible to tear apart by hand and uses 50-60% less plastic on average than traditional PVC clamshells. A consumer can safely and easily open the Natralock package with a pair of household scissors, avoiding “wrap rage” often associated with typical clamshells. More info:


blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.