New Packages

Lornamead Finesses Finesse Hair Care Line Packaging

March 4, 2009

The Finesse hair care range has a new salon-worthy look, according to Lornamead, Inc., the brand’s parent company. The firm enlisted Little Big Brands, Nyack, NY, to evolve the design of the brand, which had been a major player back in the 1980s.
   
The redesign features a new retro-inspired structure; simplification of the icon; alignment of communication to create stronger brand blocking on shelf; moving the styling line to upscale matte finishes; and new color coding. Design elements were developed that would reproduce consistently across the substrates, pressure-sensitive labels and steel and aluminum cans.
   
More info: www.littlebigbrands.com
blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.