More info: www.glenncorp.com
In-Cosmetics Asia Launches Microsites
In-cosmetics Asia, the exhibition and conference in Asia for personal care ingredients, has launched microsites in five Asian languages. Complementing the main site in-cosmeticsasia.com, the new microsites in Bahasa Indonesian, Chinese, Japanese, Korean and Thai will cater for the show’s increasingly diversified international audience, according to conference organizers. Designed to outline the benefits of visiting the exhibition, this new multi-language platform will also provide details about the event's skin-whitening conference and educational seminars.
Furthermore, exhibitors will be able to find key information on participating in the show.
Richard Hesk, group exhibition director, commented, “This year’s exhibition (Oct. 13-15) is taking place in Singapore, Asia’s most international city. However, engaging with our predominantly Asian visitors as well as our Asia-based exhibitors in their own language will further enhance communication and customer service.”
More info: www.in-cosmeticsasia.com
Pureology Revamps Its Website
Keeping up with the latest trends, Pureology Serious Color Care has renovated its Pureology.com site for hair care professionals.According to the company, the revamped website features new Pureology brand imagery with a dynamic homepage and expandable interactive framework to supply the salon community with up-to-date resources to learn about the brand and help increase salon business.
“The new Pureology.com site is an easy to use destination for Pureology salon professionals to learn about products, grow their business and connect with other salon professionals,” said Rachel Weiss, senior director of interactive marketing for Pureology.
“The new Pureology.com pro site includes updated reference guides, planograms and a new salon locator allowing salons connecting to consumers searching for the latest Pureology products and services,” Ms. Weiss added.
Pureology also offers a widget that can be downloaded to update consumers with new contests, surveys, product promotions, weekly beauty tips and the latest product launches.
More info: www.pureology.com, www.pureology.com/widget
Study Finds Digital Reminders Help in Sunscreen Usage
The same technology that keeps people connected 24/7 may help encourage them to apply sunscreen regularly via daily text messaging reminders. At the 67th Annual Meeting of the American Academy of Dermatology, dermatologist Dr. Joseph C. Kvedar, associate professor of dermatology at Harvard University Medical School in Boston, presented findings of his study that showed text messaging reminders were effective in improving sunscreen usage.
“For most people, cell phones, e-mail and text messaging are an integral part of how they communicate with one another and an ideal channel for health care professionals to reach patients with important reminders on taking their daily medications or even applying sunscreen,” said Dr. Kvedar.
“Our study was designed to determine if, in fact, daily text-messaging reminders encouraging people to apply sunscreen.”
The Center for Connected Health, a division of Partners Healthcare in Boston, developed a reminder service in which study subjects were sent cell phone text messages reminding them to apply their sunscreen.
The technology was evaluated in a randomized controlled trial in the fall of 2008 to test the effect of these reminders on the frequency of sunscreen application.
Seventy patients participated in the study and were asked to apply sunscreen daily for six weeks. Half of the patients were randomly selected to receive text messages via cellular phones and the other half did not receive reminders.
Text message reminders for the study were sent to participants each morning around 7 a.m. with the weather and a reminder to apply sunscreen.
Dr. Kvedar evaluated patients’ adherence to daily sunscreen usage with a novel electronic monitoring device, which was strapped onto the tube of sunscreen. When the cap of the sunscreen tube was removed, the device sent a text message to researchers that was then recorded as evidence of sunscreen use.
At the end of the study period in the report, Dr. Kvedar concluded that the subjects receiving text messages had a significantly improved rate of sunscreen application as compared to the control subjects.
Among the patients in the reminder group, 68.6% reported that they would keep using the text message reminders regarding sunscreen after the study and 88.6% reported that they would recommend the text messaging reminder system to others.
More info: www.aad.org