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Noveon Redesigns Website To Enhance User Experience



Published August 5, 2009
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The Noveon Consumer Specialties’ website has been redesigned to enhance the user’s experience and provide added functionality, according to the company.

Formulators have used www.personalcare.noveon.com to find just what they’re looking for in the broad product portfolio of Noveon Consumer Specialties products. Now, along with a quick list of products and INCI names, technical data sheets, product specifications and sample formulations, formulators can search for sample formulas by form, application, market/product positioning, appearance or even the raw materials used.

Noveon Consumer Specialties’ personal care products can be found using a new product search that allows users to queryby brand name, function, chemistry or application.

Visitors can order a sample or MSDS, register to receive e-mail updates from Noveon Consumer Specialties, register via RSS to be informed of news releases relating to the product line, and search easily for a distributor in their region.

More info: www.personalcare.noveon.com

Catch the Hair Styling Wave with Pravana


Geared for industry stylists, beauty brand Pravana’s latest webinar on Aug. 12 at 3 p.m. Eastern time (noon, Pacific) demonstrates its new Beach Wave technique with educator James Gartner providing instruction.

More info: www.pravana.com

Avon’s Mark Goes Digital for Sales Program


Recent college graduates are challenged by today’s job market. In light of the economy, many young women are looking for ways to supplement their income and are turning to Mark, Avon’s beauty and fashion boutique brand, for career opportunities. Representatives earn a 40% commission on beauty product sales.

According to the company, Mark has updated the direct selling model so it fits into the lives of young women today. In addition to selling face-to-face, representatives now can share products screen-to-screen with friends through their personalized websites (e-boutiques), social networking sites such as Facebook and MySpace, magalogs and by throwing parties or holding fundraisers.

More info: www.meetmark.com

Renée Rouleau Launches New Skin Care Website


Skin care marketer Renée Rouleau recently rolled out a new website, www.reneerouleau.com. Online features include a “Skin Tip of the Day,” articles on how to properly care for the face and body with Renée Rouleau products and a beauty industry blog.

More info: www.reneerouleau.com

Internet Posts Slight Increase in Beauty Purchases

The state of the economy appears to be taking its toll on beauty purchases across most retail channels, with the exception of one–the internet. According to “Emerging Channels Series: Beauty Care Products, Special Focus: The Internet” from The NPD Group, Inc., the internet gained one percentage point and was the only retail channel to experience an increase in beauty product purchases in the past year.

The internet has a higher ratio of women saying they spent more, relative to those who said they spent less on beauty in the past year. The average annual beauty spending per woman is $86 for this channel. The ease of shopping online and product availability continues to drive internet shoppers who spent more via this channel than in the prior year.

Women who spent more on the internet also told NPD that they purchased more beauty products in general and that they started buying more expensive brands and products than in the previous year. Higher gas prices also had a positive impact on internet spending. More consumers opted to shop for and buy beauty products online, instead of driving to a store, reported NPD.In addition, the internet plays a key role in shopper research.

More info: www.npd.com


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