More info: www.in-cosmetics.com
Beiersdorf Debuts Revamped Website
Skin care is always in, but so is the internet. As a result, Beiersdorf now has a new online presence.As of this summer, the global beauty marketer presents itself in an “artistically and technically new concept” on its new company website, www.Beiersdorf.com, according to the company. The site will feature the latest product news as well as new film and video material.
More info: www.Beiersdorf.com
CoverGirl Queen Partners with Essence.com
The popular celebrity styles of Beyonce or Rihanna are now accessible to everyday women. Essence.com bolstered its beauty offerings with the first digital makeover application created for African-American women, sponsored by the CoverGirl Queen Collection.
Makeover Magic is designed to provide black women with a virtual salon and makeup counter experience, according to the company. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase.
Operating as more than a tool, Makeover Magic facilitates a beauty community experience that provides users the option to participate within their social networks via a widget.
More info: www.essence.com
DermTV FeaturesSkin Care Tips Online
Skin care is a hot topic at DermTV. This online talk show devoted specifically to skin care is hosted by Manhattan-based dermatologist Dr. Neal Schultz, who has more than 30 years of experience in the industry. Each day, there is a new episode that discusses timely skin care issues, answers questions and provides fast facts. Past topics include: “How to Treat a Sunburn,” “How to Remove Dark Under Eye Circles” and “Why Women’s Skin Seems to Age Worse Than Men’s.”
DermTV episodes are compatible with iPods, as they’re available for download on iTunes.
More info: www.dermtv.com
Murad Launches Online PagesFor Facebook, Twitter
Like many companies, Murad has stepped up its social media presence with the launch of official Facebook and Twitter accounts. The company now communicates directly with a wide audience via its fan page on Facebook with a diverse selection of skin care-related content, customer profiles and news stories.
Through Twitter, Murad is able to share information instantaneously, including tweets from Howard Murad M.D., associate clinical professor of medicine at UCLA and founder of Murad Inc.
More info: www.facebook.com/Murad, www.twitter.com/drmurad.