TricorBraun worked with Purity Life Health Products to recreate the rounded profile of a mother-to-be in packaging for a new line of multi-vitamin supplements for pregnant and breastfeeding woman. The concept was provided by Purity Life; design engineering and molds for the 250cc white HDPE bottle were created by TricorBraun. The bottle is enhanced with the image of an expectant mother printed on a full-sleeve shrink label that is applied to the uniquely shaped container. A lug has been placed on the bottom of the bottle to orient it properly for the shrink label’s application. The closure is a standard polypropylene, flip-top, full-orifice dispensing component that is applied to a 45/400 neck finish.