New Packages

Tous Taps Rexam for H20’s Mini Packaging Components

October 6, 2009

Tous, the Spanish brand known for its environmental and fair trade policies, uses Rexam’s 100% recyclable Sof’n’Touch dispenser for the mini-version of its new eco-chic fragrance, H20. The classically designed Sof’n’Touch consists of only three parts—bottle, applicator and cap—which adds consumer appeal, timeless aesthetics, production efficiency and value, according to Rexam. In addition, the scent is applied by touch, achieved by capillary action, for precise placement of the fragrance, with no waste.

Each Rexam mini-product is precision engineered in the company’s state-of-the-art facilities in Le Treport and Tournus, France.According to Eric Desmaris, sales director for mini products and promotionals, Rexam Personal Care, Tous’ selection of Sof’n’Touch mini-product demonstrates the growing appeal of classic packaging solutions that offer recyclability.

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