With “Your Beauty. Your Style. Your Profile” service, an Estée Lauder beauty advisor applies some of the brand’s latest makeup looks, takes a photo and even e-mails it to you so you can immediately upload it to your social network profile, cell phone or smart phone—all for free.
“We’re excited to bring such an innovative service to our customers. We wanted to be sure that our customer is always looking her best—in person and online,” says Elana Drell Szyfer, senior vice
president of Global Marketing for Estée Lauder.
New features include makeup “bars” that encourage consumers to test and select products on their own complete with browsing baskets to empower self-service, and stand-alone makeup and skin care areas that take consultations off the floor and into intimate areas and an Express Service area designed to service clients in a matter of minutes.
Also featured is the evolution of the iconic Clinique computer, a touch screen, skin care diagnostic complete with printable, product recommendations. In order to offer the most customized consumer experience, the diagnostic tool will process over 180,000 product combinations to offer the one that precisely matches the consumer’s needs.
More info: www.esteelauder.com