Online Exclusives

Scents and Smiles

By Christine Esposito, Associate Editor | November 3, 2009

Transcendentist rolls out aromatherapy-based products for dental practices.

For a dentist who employs relaxation techniques during cleanings and is a certified Tai chi instructor, using eco-friendly products would seem like a natural fit. But for Dr. Fred Pockrass, finding green dental products to use in his practice wasn’t an easy task.

So, he created his own.

As the founder of the first green dental office in the U.S., Dr. Pockrass has rolled out a line of green dental products including Joysence, an all-natural aromatherapy line specifically for dental offices. The range includes a CDC-compliant hand-sanitizer containing organic alcohol, as well as a scented lotion, hand soap and room and hot towel spritz.

His practice—Transcendentist in Berkeley, CA—has used aromatherapy and other eco/natural techniques since it opened its doors in 2003.

“We designed the practice to help people feel a sense of calm and relaxation while their teeth and mouth are being taken care of.Using an aromatherapy scent is a critical piece of that,” said Ina Pockrass, co-founder of Transcendentist, who is also Dr. Pockrass’ wife.

The goal, she said, is to “shift the scent associated with the old paradigm of dentistry and create a line of products using the power of natural plant-based scents to facilitate a feeling of being grounded and uplifted.”

To achieve that with Joysence, Transcendentist turned to natural perfumer Mandy Aftel—and hired a reliable, like-minded manufacturer that could address industry-specific issues, such as CDC guidelines.
 
The Joysence range from Transcendentist includes hand soap as well as scented lotion, hot towel spritz and a CDC-compliant hand-sanitizer.
“Our contract manufacturer shares our values and commitment to sustainability and natural ingredients, and they have been a dream to work with,” Ms. Pockrass said. “We were already on the same wavelength about making the eco-friendly choice wherever possible with the Joysence products, and they went the extra mile to find us sandalwood from a fair trade source,” Ms. Pockrass said. While Transcendentist offered a limited line of eco-friendly products, it picked the recent 15th anniversary celebration of the American Dental Association in Hawaii to unveil its expanded range of eco-friendly, re-usable cloth products and Joysence.

With more eco-focused products hitting the marketplace, there’s a greater need among dentists for education about green dentistry. To that end, Dr. Pockrass founded the Eco-Dentistry Association in May. It currently has more than 400 members in 40 U.S. states and four countries. These dental professionals are targeting patients who want providers that share their commitment to personal and planetary well being, according to Ms. Pockrass.

“There are between 75 and 100 million values-based Americans who use an environmental litmus test to guide their purchasing decisions, and they all have teeth,” she said. “These are the same people driving the organic food and fuel-efficient car movements…We expect this market growth to not only continue, but to expand rapidly over the next two to five years.”
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • You’re So Sensitive!

    You’re So Sensitive!

    June 13, 2016
    P&G teaches dermatologists a thing or two about common skin maladies—and some common household chores to boot!

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • What’s New at Bath & Body Works?

    What’s New at Bath & Body Works?

    Melissa Meisel, Associate Editor||June 6, 2016
    Tropical scents are leading the way this season so far.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Big Business at Beiersdorf

    Big Business at Beiersdorf

    Melissa Meisel, Associate Editor||May 23, 2016
    VP of marketing shares info on winning products and more.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Representatives Connect

    Representatives Connect

    Melissa Meisel, Associate Editor||May 8, 2016
    Re:Beauty offers a new direct sales opportunity.