New Packages

Hypnose Senses Is Topped with Rexam’s Surlyn Cap

November 30, 2009

The crystalline “twist” design packaging of Lancôme’s Hypnose Senses—inspired by the delicate and dramatic silhouette of a Kimono-draped woman—is capped by a Surlyn closure from Rexam.

Developed at Rexam’s Simandre Center of Excellence, the complex closure design has flawless transparency, according to Elisabeth Benoît, cosmetic closures sales director, Rexam Personal Care.

“This challenging project resulted in a closure with crisp, clean lines and a look that only expert use of Surlyn—because of that material’s superior transparency, ability to withstand demanding production processes and fragrance compatibility—can deliver,” said Benoît.

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