Online Exclusives

Clip, Pull and Go

By Melissa Meisel, Associate Editor | December 4, 2009

YOYO Lip Gloss targets a need for wearable cosmetics.

Almost everyone’s played with a yo-yo at one point in his or her lives…but who would have thought those entertaining retractable orbs would parlay into the beauty market?

Angie Onassis Parlionas did. A fan of makeup since childhood, it didn’t take the New York, NY native long to realize a void in the cosmetics arena: the lost lipgloss. This revelation birthed the design of a lip product that is easily found—Yoyo Lip Gloss. It clips onto anything—from belt loop to shoulder strap, locker to handbag—so you’re never at a loss for your gloss.

Ms. Parlionas, who has an MBA in executive management from St. Johns University, organized a team of chemists and makeup manufacturers to bring her lipgloss vision to life. Now shoppers can find Yoyo products nationally in a variety of locations, from mega-stores such as Joyce Leslie to uber-trendy boutiques like Patricia Field. The glimmer-y gloss range is available in eight flavors such as Bodacious Blueberry, Crazy Cotton Candy, Power Packing Pineapple, Big Bounce Bubblegum, Cha-Cha Chocolate, Super Strawberry Cheesecake, Kissable Kiwi and Girly Green Apple.

“Girls love lip gloss and are constantly reapplying it. It is the most acceptable form of makeup approved by parents.Teens account for a good amount of cosmetic sales within the United States,” Ms. Parlionas tells HAPPI on why she started the line. “But most importantly, there was no product on the market that could put an end to the lost lipgloss dilemma…with Yoyo Lip Gloss, I have created the perfect solution, not just for teens but for women of all ages.”
According to Ms. Parlionas, there were several steps in creating the Yoyo Lip Gloss product line.Since no other product of this kind exists on the market, first, new molds were created in order to fabricate the Yoyo retractable reels and lip gloss tubes. Next, the goal was to create a prestige comparable formula for young girls that has delicious flavors and uses safe, high quality ingredients that could be sold at mass market prices.This was accomplished by finding chemist, Nick Morante, who has 30 years experience working with Estée Lauder.

After the formula was complete, the products were tested by SGS, a testing company. “Since our formula is of high quality, most ingredients are not readily available in China, therefore, we ship them from the U.S.,” noted Ms. Parlionas about her formulations.

Then the brand initiated a market test. This was accomplished by creating various versions of the product including packaging, formula and in store display variations. Mass production was started and the first shipment was received in December 2007. The product was distributed not only to stores in over 21 states but to thousands of young girls.

“We carefully noted retail and end consumer comments and suggestions,” said Ms. Parlionas. “For example, many girls favored the less thick formula, small stores requested smaller display cases and large retailers demanded an entire product line for placement.

“Using this feedback, I went back to the drawing board, tweaked the product and listened to what customers were requesting and proceeded to create the entire product line.”

By spring 2010, Yoyo Lip Gloss is set to conquer the beauty market with an SPF-infused retractable lip balm, blush, eye shadow and nail polish—further expanding Ms. Parlionas’ vision of wearable cosmetics. Which goes to show, as with a yo-yo, if you put the effort out there, the prize will come back to you.

More info:

Related End-User Markets:

Related Packaging, Equipment and Services:

Related Raw Materials:

blog comments powered by Disqus
  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.