Online Exclusives

Clip, Pull and Go

By Melissa Meisel, Associate Editor | December 4, 2009

YOYO Lip Gloss targets a need for wearable cosmetics.

Almost everyone’s played with a yo-yo at one point in his or her lives…but who would have thought those entertaining retractable orbs would parlay into the beauty market?

Angie Onassis Parlionas did. A fan of makeup since childhood, it didn’t take the New York, NY native long to realize a void in the cosmetics arena: the lost lipgloss. This revelation birthed the design of a lip product that is easily found—Yoyo Lip Gloss. It clips onto anything—from belt loop to shoulder strap, locker to handbag—so you’re never at a loss for your gloss.

Ms. Parlionas, who has an MBA in executive management from St. Johns University, organized a team of chemists and makeup manufacturers to bring her lipgloss vision to life. Now shoppers can find Yoyo products nationally in a variety of locations, from mega-stores such as Joyce Leslie to uber-trendy boutiques like Patricia Field. The glimmer-y gloss range is available in eight flavors such as Bodacious Blueberry, Crazy Cotton Candy, Power Packing Pineapple, Big Bounce Bubblegum, Cha-Cha Chocolate, Super Strawberry Cheesecake, Kissable Kiwi and Girly Green Apple.

“Girls love lip gloss and are constantly reapplying it. It is the most acceptable form of makeup approved by parents.Teens account for a good amount of cosmetic sales within the United States,” Ms. Parlionas tells HAPPI on why she started the line. “But most importantly, there was no product on the market that could put an end to the lost lipgloss dilemma…with Yoyo Lip Gloss, I have created the perfect solution, not just for teens but for women of all ages.”
 
According to Ms. Parlionas, there were several steps in creating the Yoyo Lip Gloss product line.Since no other product of this kind exists on the market, first, new molds were created in order to fabricate the Yoyo retractable reels and lip gloss tubes. Next, the goal was to create a prestige comparable formula for young girls that has delicious flavors and uses safe, high quality ingredients that could be sold at mass market prices.This was accomplished by finding chemist, Nick Morante, who has 30 years experience working with Estée Lauder.

After the formula was complete, the products were tested by SGS, a testing company. “Since our formula is of high quality, most ingredients are not readily available in China, therefore, we ship them from the U.S.,” noted Ms. Parlionas about her formulations.

Then the brand initiated a market test. This was accomplished by creating various versions of the product including packaging, formula and in store display variations. Mass production was started and the first shipment was received in December 2007. The product was distributed not only to stores in over 21 states but to thousands of young girls.

“We carefully noted retail and end consumer comments and suggestions,” said Ms. Parlionas. “For example, many girls favored the less thick formula, small stores requested smaller display cases and large retailers demanded an entire product line for placement.

“Using this feedback, I went back to the drawing board, tweaked the product and listened to what customers were requesting and proceeded to create the entire product line.”

By spring 2010, Yoyo Lip Gloss is set to conquer the beauty market with an SPF-infused retractable lip balm, blush, eye shadow and nail polish—further expanding Ms. Parlionas’ vision of wearable cosmetics. Which goes to show, as with a yo-yo, if you put the effort out there, the prize will come back to you.

More info: www.yoyolipgloss.com

Related End-User Markets:

Related Raw Materials:

Related Packaging, Equipment and Services:

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.