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Noah's Naturals



New personal care launches feature a bevy of earth-friendly ingredients.



By Nancy Jeffries, Correspondent



Published November 19, 2009
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Beauty from the inside out got a boost from Mother Nature with Noah’s Naturals latest launch in New York City. Founded by Noah Bremen, Noah’s Naturals meets the consumer's need for quality natural products at affordable price points. The company's newest launches are the Açai Anti-Aging Face Care line, and Anti-Aging Beauty Beverage in powdered form. Both are examples ofthe company’s emphasis on accessible green products.


Bremen, who addressed attendees gathered at New York City’s restaurant Rouge Tomate, a venue which mirrored the healthy message inherent in the new line, stressed the growth of the natural category and welcomed those who gathered to sample the line.


Roseanne Fernandez, senior brand manager, Noah’s Naturals, discussed the four steps needed to get glowing skin, including a once a day serving of the new beauty beverage, “To drink yourself gorgeous,” said Fernandez, and the three-step face care line, which includes Noah’s Naturals Age Repair Gentle Cream Cleanser, Age Repair Firming Gel Serum and Noah’s Naturals Age Repair Face Moisturizer.
 
Noah Bremen welcomes the NYC launch party attendees.

Beautifying Ingredients


Fernandez said, “To look beautiful on the outside, you’ve got to take care of yourself on the inside. We’ve joined the Natural Products Association (NPA), which certifies our ingredients, and our products contain no parabens, no sulfates, no propylene glycol, no petrolatum, no phthalates, no animal by-products, and no animal testing.”


Fernandez cited the key ingredients contained in the Anti-Aging Beauty Beverage, which includes Collactive, a marine-based, natural ingredient composed of marine collagen and elastin peptides in the same ratio found naturally in the skin; açai berry, a powerful super fruit packed with antioxidants to fight free radicals; goji berry, with essential amino acids and beta-carotene to help fight free radicals found in the environment; lutein and lycopene, two carotenoid ingredients found in vegetables that nourish the skin from within and target tone and texture; and blueberries and pomegranate, phyto-nutrients to help fight the signs of aging.


 
Natural options from Noah's Naturals.
The formula delivers 100% of the daily-recommended serving of vitamin A, 300% of the recommended vitamin C, and 200% of the recommended daily serving of vitamin E. Available in natural berry bomegranate flavor, a 14 day supply retails for $19.99 and 30 day supply is $29.99. The Anti-Aging Beauty Beverage from Noah’s Naturals will be available at select food, drug and mass retailers in January 2010.

Face Care Powered By Acai


The new skin care line from Noah’s Naturals is infused with açai Berry, the Brazilian super fruit with antioxidants, essential fatty acids and amino acids that are blended in a proprietary Açai Complex designed to stimulate healthy skin function and protect the skin from free radicals. The line, like all Noah’s Naturals products, is free of phthalates, parabens, propylene glycol, sodium lauryl sulfate and petrolatums, is not tested on animals and is free of animal by-products.


The regimen, consisting of Noah’s Naturals Age Repair Gentle Cleanser, with safflower and jojoba seed oil and ginger root; Age Repair Firming Gel Serum, with green tea and pomegranate to improve the appearance of fine lines and wrinkles; and Noah’s Naturals Age Repair Facial Moisturizer, with shea butter and chamomile to help stimulate cell renewal and restore skin elasticity, work together to fight the formation of free radicals and help undo damage caused by such environmental factors as pollution and stress. In addition, grape seed is said to strengthen blood vessels and help improve circulation, while bisabolol and ginger root extract provide balancing and rejuvenation benefits. Age Repair Gentle Cream Cleanser retails for $8.99; Age Repair Firming Gel Serum is $18.99; and Age Repair Facial Moisturizer is $15.99. The products will launch in February 2010 at drug and mass retailers nationwide.


Luxurious formulas, indulgent scents, affordable price points and a collaboration with 1% For The Planet, an alliance of businesses that donate 1% of their annual revenues to environmental organizations worldwide, support the company’s mission to create positive change in the world and inspire others to do the same. Additional information may be found at: www.noahsnaturals.com.


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