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Products with a Purpose



Peter Thomas Roth rolls out new skin care treatments.



By Nancy Jeffries, Correspondent



Published November 19, 2009
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Products with a Purpose

Peter Thomas Roth, CEO and founder of the eponymous skin care brand, Peter Thomas Roth Clinical Skin Care, has a message for cosmetic consumers today.


“Each of our products truly has a purpose,” said Roth, who stressed quality control and progressive product development at his New York City launch in November. The company, which has grown from Roth’s original mission to create a broad-scale collection of therapeutic skin treatments, to encompass a range of formulations incorporating advanced technology and homestyle heritage, takes its cues from family formulas developed in the 1800s and early 1900s.
 
Peter Thomas Roth
Roth’s Hungarian heritage and family formulas utilizing minerals and thermal muds, have impacted him as a formulator. His father’s family owned and operated two spa hotels on Lake Balaton and in Tourna in Hungary, where guests enjoyed the mineral-rich muds in the Thermal Springs of the region. When Roth launched his company in 1993, he combined the sensibilities of healing and soothing qualities with modern day science, to create a range of more than 100 products, including moisturizers, cleansers and skin care treatment products for hydration, anti-aging, sun care, acne, and therapeutic eye lash and eyebrow care.


 
The Un-Wrinkle Primer
His newest launches include Un-Wrinkle Primer, which blends six active, anti-aging peptides and neuropeptides to fill fine lines, wrinkles and enlarged pores; Un-Wrinkle Conceal & Brighten, with a concealer on one end to cover dark circles and minimize fine lines, and an illuminating liquid highlighter to be applied after concealer for subtle luminosity; Lashes To Die For The Mascara, a multi-tasking mascara and treatment in one, with Bamboo, Aloe Vera, Vitamins A, C, and E, Pro Vitamin B and Macadamia Oil, to help regenerate lashes and coat and define without clumping; and the new Brows to Die For, an Eyebrow Conditioning Treatment, which nourishes brows with Aloe Vera, Vitamins A, C, and E, a mineral complex to condition coarse brow follicles, and a proprietary complex to improve the appearance of natural brow health.


The Un-Wrinkle Primer retails for $38, and utilizes key ingredients, Matrixyl 3000, a collagen boosting dual-peptide to soften and smooth skin, as well as Syn-Coll, which mimics the body’s own mechanism to produce collagen. Un-Wrinkle Conceal & Brighten retails for $35, and contains Licorice Root, to help brighten skin and provide anti-inflammatory properties, and Argireline, a neuropeptide and hexapeptide cocktail, which prohibits muscles from contracting, which prevents the formation of lines and wrinkles. Roth noted that the Dual Concept Un-Wrinkle Conceal & Brighten product complete his foundation line.


“The concealer goes under the eye and the brightener goes in the corner and under the brow for instant luminosity. It’s a short and simple makeup story that doesn’t require 50 products to get the results,” said Roth.


Lashes To Die For Mascara
The final two launches of the day were Lashes To Die For Mascara, for conditioning, and fuller looking clump-free lashes, with flexible bristle applicator, retailing for $22; and the new Brows To Die For, Eyebrow Conditioning Treatment, retailing for $85, to help brows appear thicker, fuller and healthier with a patent pending Mineral Complex technology for conditioning, as well as Pro Vitamin B5, Aloe Vera, and Vitamins A, C, and E.


More info: www.PeterThomasRoth.com


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