Despite the economic shift, scent is a subtle luxury that continues to offer pleasure, escape and surprise; and fragrances that distinguish themselves with personalization and customization hold a particular appeal for consumers. On a chilly Saturday in November, the Sniffapalooza group, under the aegis of founder Karen Dubin and executive director Karen Adams, introduced attendees to the delights of scent, exotic and personal, on New York’s Upper East Side.
The magic began at the Molton Brown Emporium, on Third Avenue and 64th Street, where store manager and brand specialist, Danny Artese, hosted a private tea for the British brand, and introduced passionate perfume patrons to the latest scents from Molton Brown in an interactive presentation. Founded in the UK, Molton Brown offers men’s and women’s fine fragrances and bath and body products, as well as home fragrances, candles, travel sets, scrubs and salts.
The newest range of men’s products includes ingredients sourced from the far reaches of the globe, combined with modern technology and performance-focused formulations. For shaving, there is Conditioning Olibanum Supershave and Calming Citron Ultrashave. Also introduced, was Re-Charge Black Pepper, in Body Wash and Eau de Toilette, Exfoliating Body Scrub Bar and Body Hydrator; and a complete range of skin care products, including the new Aloe and Karite Ultrabar, for face and body, as well as shaving, were offered.
Sue Phillips, The Perfume Studio, creating customized scents.
Cool Buchu from Molton Brown.
Next Stop The Perfume Studio
To complete the day’s scent adventure, attendees walked across Third Avenue to 63rd Street, and visited the Accademia de Vino, where fragrance expert, Sue Phillips, president of Scenterprises, Ltd., hosted a personalized journey into scent creation for The Perfume Studio, a concept which hails from the UK, and creates Bespoke fragrances, customized by and for the individuals who create them.
Much like a wine tasting seminar, attendees were introduced to 18 different fragrance blends, in a Master Class held in the wine cellar of the establishment. Sue Phillips described how each blend could be worn in combinations or by itself, and provided background, history, and an overview of olfactive categories, as attendees selected top, middle and base notes to form their own fragrance pyramid. The experiential nature of the journey, with attendees sampling individual blotter strips to determine their scent preferences, combines perfume and pedagogy, to ultimately create a highly individual scent creation. Phillips and her team decanted and packaged each personal formula in a colorful 20ml atomizer, as well as provided a number and individually named Certificate of Registration for each participant.
Molton Brown's Black Pepper Body Scrub Bar.
Phillips and Scenterprises Ltd., the U.S. distributor of The Perfume Studio, UK, conducts workshops and seminars by appointment, as well as arranges corporate events, wedding packages for brides, bridesmaids and mothers; bachelorette fifts and guest favors; private consultations, and customized events at private residences, hotels, restaurants, and offices. A standard package includes 20ml of fragrance in a designer purse spray atomizer, with a range of larger bottles, and extras, such as Satin Body Oil Spray, Candles, and Do It Yourself Kits also available. Fragrance seminar pricing is subject to specific requirements and location.
Additional information may be found at: www.scenterprises.com and www.theperfumestudio.com.