Online Exclusives

Viewing Self-Tanners in a New Light

By Nancy Jeffries, Correspondent | December 4, 2009

St. Tropez plans big launch for 2010.

One cosmetic area currently poised for growth is self-tanning, a boon to consumers who shun the sun. According to Michelle Feeney, CEO, St. Tropez, the self-tanning brand has launched a new range of formulas that provide an instant glow, as well as versatility. The concept has been generating consumer interest for the red carpet, social events, weddings, and a range of other occasions as it goes beyond the face to whole body healthy glow. Feeney, who notes the category is forecast to grow to 2013, emphasized the shift from sunbathing and tanning beds, to cosmetic, and alternatively, healthier means of attaining radiant looking, glowing skin.

“In Europe, as spa treatments move from spas into department stores, the tanning heritage has expanded and made inroads into skin finishing treatment,” said Feeney. “Whether it is in-spa or at-home, self-tanners are growing as customers turn to them for health reasons, as sun bathing and tanning beds are damaging to the skin. In addition, the younger market, including new moms and working moms entering the market, are seeking cosmetic alternatives to the sun.”

 
St. Tropez Bronzing Rocks.
Self-tanners can be transparent forms that gradually develop, wash-off products, instant tanners, and a range of bronzing products from which to choose. Going beyond the basics, there are now luxurious topical treatments for application, as well as removal, and a host of products with a variety of delivery options.


 
Michelle Feeney, CEO, St. Tropez, presents the new St. Tropez Skin Finishing products.

Instant Glow that Washes Off


St. Tropez Wash Off Face is a velvety smooth, tinted lotion that provides an even glow to the skin. It comes in a hydrating formula designed for daily use and may be used underneath foundation or on its own. The Wash Off collection offers “Quick Break” technology, for an even glow in a DHA-free formula. The finish is non-transferable and removes easily with soap and water. St. Tropez Wash Off Body is a hydrating lotion that delivers an instant tan, designed for the whole body. Also DHA-free, it contains moisturizers that enhance deposition onto the skin, is also non-transferable, and can be easily blended again, if it does get wet. Each product retails for $20.


St. Tropez Wash Off Mousse is a lightweight mousse that is quickly absorbed to give an instant glow and may be washed off quickly and easily. It provides a bronze glow, has a quick-drying finish, and retails for $20. For a sleek finish, skin may be prepared by lightly exfoliating with St. Tropez Body Polish; and contouring and highlighting effects may be achieved with St. Tropez Wash Off Shimmer Stick, a blend of natural waxes to hydrate skin and provide a shimmer finish, $20. The product may be used alone or over any Wash Off traditional self tan formula. All are designed for cosmetic application and do not contain sunscreens in the formulas.


Feeney notes that the products are becoming especially popular for events and special occasions where tanning may not be desired, but a quick, effective alternative provides the look of healthy glowing skin, without fuss or damage to the skin. According to Feeney, makeup artists creating television and celebrity makeup utilize self-tan effects for stars and in the movie business self-tan skin finishing experts are becoming more in demand.


St. Tropez Detox Formula.
“It’s almost like bespoke skin. We’ve blended tones for the runway and created customized looks for individuals. We are moving away from being a tanning brand to a skin care brand,” said Feeney.


She also highlighted St. Tropez Tan Detox, an innovative new formula designed to gently remove unwanted self-tan residue before new application. This skin finishing application brings skin back to its natural color, leaving it ready for a fresh application of tanner. Tan Detox is a blend of natural lavender and hazelnut oils, which hydrate the skin without residue, and when used with a gentle exfoliating cloth will gently remove unwanted self-tan. St. Tropez Tan Detox retails for $35 and may be applied by hand or by pouring two full caps into a hot bath, to soak away any residue. The range includes St. Tropez Tan Remover, $18, with exfoliating beads to gently remove unwanted tan; and St. Tropez Cleansing Wipes, $10 for 25 wipes, with green tea and chamomile extracts, to remove unwanted tan from delicate areas, such as underarms or knees.


The St. Tropez Cosmetics Collection is specifically designed for the face and offers three products, including a sheer bronzer, which is almost a wash, according to Feeney.


“It works with all different skin tones, is very natural, and doesn’t turn orange,” she said.


The line consists of Bronzing Rocks, $40, to dust over face and décolletage for a hint of color; Radiance Mousse, to enhance and highlight with subtle sheen, $35; and Bronzing Powder, designed to brighten color and add a subtle shimmer, $30. St. Tropez Bronzing Rocks, Radiance Mousse, and Bronzing Powder are available at select retailers and luxury spas, as well as: www.sttropeztan.com; and the new Wash Off Collection, as well as Tan Detox, will be available in the U.S. in March 2010.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.