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Viral Color

By Lisa Durr, Assistant Editor | December 14, 2009

Clairol Professional promotes new semi-permanent hair color by hosting the Fierce Fridays competition on Facebook.

Applying color to processed or textured hair can be a serious challenge. Hair can be easily damaged by the harsh chemicals found in some hair dyes, or hair color can wash out too easily if processed hair becomes too pourous.

To overcome these problems, Clairol Professional has created a new line of sheer temporary or semi-permanent hair color that conditions and protects chemically-treated hair. Jazzing can be applied to hair immediately after using a hair relaxer as it relies on a gentle formula that colors hair without the ammonia or peroxide found in most hair coloring products. Available in fun shades such as Cherry Cola, Spiced Cognac, Crème Soda, and Toasted Chestnut, Jazzing adds softness, color and shine to hair for 1-2 shampoos when styled without heat, or 2-8 shampoos with heated styling, according to Clairol Professional.
 
Clairol's new Jazzing gets a boost from online marketing.
To promote Jazzing, a new contest allows fans to post their hottest hairstyles on Clairol’s Facebook page. Celebrity stylist Tippi Shorter is the host of Jazzing’s Fierce Fridays Facebook contest, in which contestants will “road test” one or all of the products five most popular shades. Sporting either Ebony, Spiced Cognac, Bluest Black, Cherry Cola, or Black Cherry, contestants can post pictures of their fiercest hairstyles, which will then be voted on by other fans on the page. Fans are encouraged to vote by having the chance to win daily and weekly prizes. Finalists in the contest will have a chance at the grand prize, a trip New York for a makeover by Tippi Shorter.

 
Jazzing promotes beautiful color and healthy hair, according to Clairol.
As a stylist to celebrities such as Alicia Keys, Rihanna, Kerri Hilson, Kelly Rowland and Michelle Williams, Shorter’s list of A-list clients is as diverse as it is impressive.

“Women of various ethnic backgrounds have specific hair care needs due to our natural color and texture, which dramatically affect the way we color and condition our hair,” she said.“Products focusing on chemically treated and textured hair cater to these specific conditions so multi-ethnic clients can achieve the desired look—and still maintain optimal hair health.”

For additional information on Clairol Professional Jazzing visit www.clairolpro.com or visit www.facebook.com/clairolpro to check out Jazzing’s Fierce Friday competition.

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