Online Exclusives

Ready Set Smile

February 12, 2010

FSL Cosmetics�which touts lipsticks that taste as good as look�marked its entrance into the beauty business with a special launch party in New York City.

Ready, Set…Smile




FSL Cosmetics—which touts lipsticks that taste as good as look—marked its entrance into the beauty business with a special launch party in New York City.



By Christine Esposito
Associate Editor



January 30 was a bitterly cold night in New York City, but things were heating up for Kimberly Riley as she was busy hosting the launch party for her new cosmetics brand, FSL Cosmetics.

Working in the cosmetic industry had been a long-time goal for Riley, who spends her day as a chemical engineer. When she didn’t nail that dream job in the business after college, she decided to pursue her passion on the side. The result is FSL Cosmetics, which stands for Feel Good, Smell Good, Look Good.

To have the greatest impact with limited resources, Riley wanted to embark in the beauty market with a product showed the biggest potential.
 
Kimberly Riley (right) has launched her own line of lip products that look, feel and smell good.
“I asked myself, "What item does a woman use frequently throughout the day that's stored in her purse?,” she told Happi.com.

The answer was lip products.

FSL’s range includes six lipsticks and six lip glosses with unique names and yummy scents, such as Mz. Berry, which has a wild cherry aroma, and Brown Butter, which has a scent reminiscent of cupcakes.

Riley’s personal favorites include 14 Karat, which has a warm, vanilla pear scent, and Coco Bronze, which smells like milk chocolate.

In addition to the gourmand scents, FSL’s lip products “are very hydrating and apply smoothly to the lips,” according to Riley. “Ladies won't ever have to worry about sticky lips with any of my formulas. Some compare the consistency of the lip glosses to smooth, melted chocolate.”

In a nod to the times, and proof she’s done her research, Riley has zeroed in on natural ingredients.

“My specialty is using natural ingredients and exotic fruits from around the world.I want to educate my buyers on different natural ingredients used around the globe and show how they can be incorporated into many day-to-day products we use,” Riley said.

At the launch party, which was held at Wink Eyelash in Manhattan’s Chelsea neighborhood, Riley enlisted makeup artists to perform tutorials and dispense tips and guests were able to belly up to a makeup bar and try on products themselves.
 
Guests at the FSL Cosmetics launch party check out lipglosses and lipsticks.
“I was so proud and honored to see everyone enjoying the formulas I spent numerous long nights developing when I got home from work. Everyone looked absolutely gorgeous with the makeup on,” Riley said after the launch.

As the line’s founder, lead chemist and financier, Riley is keeping FSL tightly focused for now—but she has big plans.

“In the near future, I will create an entire color cosmetic collection for women, then develop a men's skin care line,” she concluded.

FSL’scollection of lipsticks and lip glosses ($18.50 each) are currently available online at the company’s website, www.fslcosmetics.com

Related End-User Markets:

Related Raw Materials:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.