Online Exclusives

Ready Set Smile

February 12, 2010

FSL Cosmetics�which touts lipsticks that taste as good as look�marked its entrance into the beauty business with a special launch party in New York City.

Ready, Set…Smile

FSL Cosmetics—which touts lipsticks that taste as good as look—marked its entrance into the beauty business with a special launch party in New York City.

By Christine Esposito
Associate Editor

January 30 was a bitterly cold night in New York City, but things were heating up for Kimberly Riley as she was busy hosting the launch party for her new cosmetics brand, FSL Cosmetics.

Working in the cosmetic industry had been a long-time goal for Riley, who spends her day as a chemical engineer. When she didn’t nail that dream job in the business after college, she decided to pursue her passion on the side. The result is FSL Cosmetics, which stands for Feel Good, Smell Good, Look Good.

To have the greatest impact with limited resources, Riley wanted to embark in the beauty market with a product showed the biggest potential.
Kimberly Riley (right) has launched her own line of lip products that look, feel and smell good.
“I asked myself, "What item does a woman use frequently throughout the day that's stored in her purse?,” she told

The answer was lip products.

FSL’s range includes six lipsticks and six lip glosses with unique names and yummy scents, such as Mz. Berry, which has a wild cherry aroma, and Brown Butter, which has a scent reminiscent of cupcakes.

Riley’s personal favorites include 14 Karat, which has a warm, vanilla pear scent, and Coco Bronze, which smells like milk chocolate.

In addition to the gourmand scents, FSL’s lip products “are very hydrating and apply smoothly to the lips,” according to Riley. “Ladies won't ever have to worry about sticky lips with any of my formulas. Some compare the consistency of the lip glosses to smooth, melted chocolate.”

In a nod to the times, and proof she’s done her research, Riley has zeroed in on natural ingredients.

“My specialty is using natural ingredients and exotic fruits from around the world.I want to educate my buyers on different natural ingredients used around the globe and show how they can be incorporated into many day-to-day products we use,” Riley said.

At the launch party, which was held at Wink Eyelash in Manhattan’s Chelsea neighborhood, Riley enlisted makeup artists to perform tutorials and dispense tips and guests were able to belly up to a makeup bar and try on products themselves.
Guests at the FSL Cosmetics launch party check out lipglosses and lipsticks.
“I was so proud and honored to see everyone enjoying the formulas I spent numerous long nights developing when I got home from work. Everyone looked absolutely gorgeous with the makeup on,” Riley said after the launch.

As the line’s founder, lead chemist and financier, Riley is keeping FSL tightly focused for now—but she has big plans.

“In the near future, I will create an entire color cosmetic collection for women, then develop a men's skin care line,” she concluded.

FSL’scollection of lipsticks and lip glosses ($18.50 each) are currently available online at the company’s website,

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.