Online Exclusives

Good for You and the Environment

By Nancy Jeffries, Correspondent | March 8, 2010

Physicians Formula Debuts Healthy Collection

Innovative products, makeup tips, and more than a few tweets, brought the new Physicians Formula collection to life at Tanuki Tavern, Hotel Gansevoort, in New York’s Meatpacking District, March 2, 2010. The launch emphasized a commitment to sustainability, skin care protection, SPF-enhanced formulas, and customizable color palettes. The interactive nature of the presentation, which invited tweeting, blogging, and instant image distribution distinguished the event.

Geri Lieberman, VP-marketing, Physicians Formula led the presentation, noting that the brand, founded by a doctor, provided healthy makeup choices for women seeking alternatives in today’s market.

“We’re really about solving women’s makeup needs and we’re also interested in sensitive skin. We have a new SPF 50 makeup called Healthy Wear, which protects and restores the skin, contains zinc oxide, titanium dioxide, and SPF boosters,” said Lieberman.

She added that the Healthy Wear Collection by Physicians Formula featured both mineral sunscreens, which provide a physical barrier to protect against UV rays, and reactive sunscreens, which react to sunlight to help absorb the rays so they do not go into the skin. These combine in a formulation that protects against burning and premature aging.

Left to right, Joanna Schlip, Celebrity Makeup Artist, Katherine Vilutis, model, Alison Brod PR, and Geri Lieberman, VP Marketing, Physicians Formula, presented spring looks at Physicians Formula launch.
The Healthy Wear Collection includes SPF 50 Tinted Moisturizer, Powder Foundation, and Healthy Wear SPF 50 Pressed Powder, each retails for $14.95, and features the Skin Cancer Foundation’s seal, denoting its recommendation as an effective UV sunscreen.

In addition to Healthy Wear, the launch included Physicians Formula Shimmer Strips, a Custom Eye Enhancing Mascara Duo, with a dual ended 2-in-1 brightening mascara to illuminate and add high-impact color, which features a jumbo mascara brush on one end and an eye-enhancing brush on the other, plus a formula free of parabens, fibers, oil and fragrance, available in four shades, for $10.95. There is also a Pop Collection, with Shimmer Strips Custom Eye Enhancing Shadow and Liner, for Blue, Green, Hazel, and Brown eyes, in color coordinating palettes, $10.95; and Custom Eye Enhancing Gel Cream Liners, designed in a trio of individual pots of color, that may be snapped apart and back together, for portability, $10.95.
Shimmer Strips Gel

Mineral-Based Color Correction

Also from Physicians Formula is a new entry into the masstige mineral makeup category, which consists of three Mineral Wear multi-tasking solutions for spring 2010 that builds on the brand’s experience in mineral makeup, color correction and customization. Featuring talc-free mineral formulas that prime the skin, hide imperfections, even skin tone and highlight, the collection offers a smooth finish, is paraben-free, and formulated for sensitive skin.

The trio consists of Mineral Wear Talc-Free Mineral Correcting Concealer, a cream that covers, corrects, and highlights, a Talc-Free Mineral Correcting Powder, and Mineral Wear Talc-Free Illuminating Powder Duo SPF 16. The Mineral Wear Talc-Free Mineral Correcting Concealer features shades that create a customized finish, and each set includes a corrective shade to neutralize bluish or red imperfections, a flesh tone shade to cover problem spots, and a highlighting shade to illuminate the brow bone and temple. Two concealer trios are available in combinations of Soft Yellow + Natural Light + Pink Highlighter, which corrects dark circles under eyes; and Soft Green + Natural Light + Pink Highlighter, to correct blemishes and other red-based imperfections, as well as cover and highlight. Each retails for $8.95.

Mineral Wear Talc-Free Mineral Correcting Powder features a pre-blended formula that delivers a range of shades to brighten, tone down redness, and add warmth to the skin in one step. The high-performance Japanese formula may be worn layered or alone, and won’t cake or settle into fine lines. Available in Creamy or Translucent, the product retails for $13.95. The final entry in the duo is Mineral Wear Talc-Free Mineral Illuminating Powder Duo SPF 16, a multi-functional powder that may be mixed and matched to create a custom foundation, which is available in three shades, Translucent/Light, Creamy Light/Creamy Natural, and Natural/Beige, which retails for $13.95, and is recommended by The Skin Cancer Foundation as an effective sunscreen. The line is non-comedogenic, hypoallergenic, and fragrance free.
Bamboo Wear Compact with Mirror and Brush from Physicians Formula

Bamboo Wear

The newest announcement from Physicians Formula is Bamboo Wear, the brand’s first bamboo-infused sustainable makeup.

“We’re all about the green movement,” said Geri Lieberman, “and with the trend toward sustainability, we’re happy to be launching the first line of bamboo-infused, sustainable makeup.”

Bamboo and bamboo silk are said to tone and lift the skin, according to Lieberman, and bamboo also serves to support the environment. “The bamboo plant, which grows prolifically, has strong roots, so it also helps with erosion around the world,” noted Lieberman.

The Bamboo Wear compact is made of sustainable bamboo and is packaged with a bamboo brush featuring unbleached, undyed natural bristles, for durability and strength, as well as a refill system, which supports its green lifestyle message. It provides an airbrushed finish, is easily refillable, and retails for $9.95. There is also a new Bambuki Brush, featuring all natural blond goat hair bristles, which have not been treated or bleached, and is safe for the skin. Like the Bamboo Wear™ compact, it also launches on April 1, 2010, in time for Earth Day.

Additional information may be found at:

Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.