As part of its extensive support of the U.S. Olympic Team, Procter & Gamble hosted U.S. Olympic athletes and their families in Vancouver at the P&G Family Home, which provided Team USA with a place to come together in an inviting and comfortable environment for the duration of the Olympic Winter Games.
The P&G Family Home, which was open between Feb. 11-28, provided 24/7 coverage of the Olympic Winter Games in special viewing lounges as well as an internet café, complimentary food and drink, a Pampers play area for toddlers and a P&G Beauty & Grooming Salon and Spa.
P&G designed the spaces to be sleek, cool and comforting while incorporating branding into the furnishings and décor—as seen on pillows inside lounge areas—and extensive product placement.
The grooming salon and spa in Vancouver.
Come in from the cold. The P&G Family Home provided a wide range of creature comforts for U.S. Olympic athletes.