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Vancouver Open House

A peek inside P&G�s �Family Home� at the 2010 Winter Olympics.

By Christine Esposito, Associate Editor

Published March 11, 2010
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Vancouver Open House

As part of its extensive support of the U.S. Olympic Team, Procter & Gamble hosted U.S. Olympic athletes and their families in Vancouver at the P&G Family Home, which provided Team USA with a place to come together in an inviting and comfortable environment for the duration of the Olympic Winter Games.

The P&G Family Home, which was open between Feb. 11-28, provided 24/7 coverage of the Olympic Winter Games in special viewing lounges as well as an internet café, complimentary food and drink, a Pampers play area for toddlers and a P&G Beauty & Grooming Salon and Spa.

P&G designed the spaces to be sleek, cool and comforting while incorporating branding into the furnishings and décor—as seen on pillows inside lounge areas—and extensive product placement.
Each of the 300-plus athletes and coaches one the 2010 U.S. Olympic Team had the opportunity to take advantage of the P&G Family Home at no cost, according to P&G. 

Here are some shots from inside the “home.”

The grooming salon and spa in Vancouver.

Come in from the cold. The P&G Family Home provided a wide range of creature comforts for U.S. Olympic athletes.

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