Online Exclusives

Going the Distance

April 9, 2010

Lots of sunscreens are water- and sweat-proof upon application, but new Scape makes it to the finish line, says creator Nic Martens.

Going the Distance



Lots of sunscreens are water- and sweat-proof upon application, but new Scape makes it to the finish line, says creator Nic Martens.




By Christine Esposito
Associate Editor



There’s no stopping during a triathlon. Not when you hit the transition area and get on your bike for the ride, and surely not to reply sunscreen after the open water swim or wipe it away when it gets into your eyes during the run. This is something Nicolas Martens knows well. An avid runner and surfer who is training for his first Ironman competition, Martens has come home with sunburn or felt the sting when sunscreen blurred his vision.

But there’s something else Martens knows—skin care formulation—and as such, he’s done something about his predicament.

Having previously led product development at Johnson & Johnson—including high-profile launches for Neutrogena—Martens is co-founder and chief executive officer of Outside Labs, the Gardena, CA firm behind Scape Athlete, a range of UVA+UVB SPF 50+ sun care products.

According to Martens, Scape is sun care that’s built for the long haul; it is five times more waterproof and sweatproof than the leading athletic sun block.
 
“Mass market sunscreens are great for hanging out at the beach, walking the street—but they are terrible products for athletes. The waterproofing and sweatproofing aren’t strong enough for real athletic activities,” Martens told Happi.

To help spread the word about Scape, Martens has signed a multi-year partnership with two-time Ironman World Champion, Craig Alexander. But Alexander has been more than a spokesperson—he’s served as a guinea pig of sorts, having tested the sunscreen for more than a year during his grueling training and race ragmen.

Alexander’s human lab was coupled with extensive laboratory testing, which Martens says went far beyond the standard methodology used to evaluate waterproof claims. Outside Labs’ protocol featured much higher temperatures and more turbulent waters, all meant to more accurately replicate the extreme conditions sunscreens are subjected to when applied to an athlete’s body.

Outside Labs’ formulation contains high-tech polymers that bond to the skin to create superior waterproofing and sweatproofing, and it is noncomedogenic, allowing the skin to breathe naturally so the body’s core temperature does not rise artificially. As for the exact chemistry involved, Martens remains tight-lipped, only telling Happi that hasn’t patented it because he does not want to give away too much information to his competition.

While Scape may have been built for serious athletes, the range is also suited for weekend warriors. According to Martens, while an elite athlete may finish a marathon on just over 2 hours, the average runner will take four hours or more, exposing his or her skin longer to UVA and UVB rays.

“We did a lot of research. If you go to marathon race and talk to the athlete who is going to win his age group or someone who is running their first race, they all say [sunscreen] runs into their eyes. It is a pandemic problem. I strongly feel that the current products under serve this growing and discerning market. [Athletes] can’t buy a product that can protect them.”

In fact, Martens likens wearing sunscreen to donning helmet when riding a bike. “It is a health care product,” Martens said about Scape, citing alarming skin care cancer statistics among the general population as well as the amount of time many athletes spend training outdoors.

The line is available in a 4 oz. and 1.25 oz. lotion bottles, a 3 oz. continuous spray, face stick and lip balm. Outside Labs has been promoting it on the web and on the street, setting up booths at races such as the LA Marathon and other events.

Hardly a rookie when it comes sun care (Outside Labs developed K2 Sport’s K2 Endurance line of sun care products in 2008), Marten’s firm is looking at athlete-driven skin care SKUs. Next up is Scape Muscle Care pre- and post-workout gels. The products, set to hit the market this Fall, are said to increase vascular dilation for a better warm-up or to heal damaged muscle tissue faster after training.
Clearly not following the pack in terms of skin care product development, Martens plans to keep Scape keenly focused on answering athlete’s needs.

“Scape will go into categories where current mass market products aren’t delivering,” he said. “Sun care was the most obvious.”

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.