Online Exclusives

In the Swim

March 30, 2010

Triathlete creates personal care range targeting indoor and outdoor activities.

In the Swim



Triathlete creates personal care range targeting indoor and outdoor activities.



By Melissa Meisel
Associate Editor



Got crispy skin or crunchy hair? Exposure to chlorine in swimming pools and saltwater, not to mention every day environmental hazards, can cause severe dryness and damage to the face and body.

Triathlete and USA Triathlon-certified coach Karen Smidt-Allard, Santa Ana, CA envisioned a range of beauty products that could function effectively under the hectic conditions of modern indoor and outdoor activities such as working out, running, biking, hiking or even just walking on the beach.

After some time, formulating and manufacturing, the end result was TriSwim Hair & Body—a personal care collection created to provide a competitive edge to beauty and glamour in a salon quality shampoo, conditioner, body wash and lotion. The range is enriched with organic aloe vera, vitamins A and E and pro-vitamin B5 to deeply penetrate hair and skin with richly hydrating properties.

“There was a definite need in the market for a salon-performing hair and skin care line for swimmers,” Smidt-Allard told HAPPI. “Swimmers are constantly faced with extreme dryness due to the chlorine in pools. Even in saltwater pools, the process turns salt into chlorine. The solution was to find a formula that would completely remove the chlorine and odor, then add nourishing vitamins and aloe vera to successfully hydrate and nourish the hair and skin.”
 
The products work together to soothe and nourish weathered skin and hair. TriSwim Shampoo features a light citrus scent and contains five sequestering agents that bind themselves to chlorine, copper deposits and other harmful elements that build up on hair, allowing them to be safely and effectively rinsed away, according to Smidt-Allard. TriSwim Conditioner, in a light pineapple/citrus scent, enriches hair’s natural moisture for a healthy silky smooth finish. The light orange/Japanese yuzu-scented body wash eliminates chlorine and harmful pollutants that clog skin pores. TriSwim Body Lotion then seals in vital moisture with added botanical ingredients, protecting skin from damaging environmental stress.

For those on the go, TriSwim is packaged in travel friendly 2oz. “shots” ($3.99) to standard 8oz. individual tubes ($10.99-$13.65) and even whopping 64oz. bottles with pumps ($65.94-$81.88). The brand is available in more than 650 beauty outlets and specialty stores nationwide as well as some 100 plus stores in Canada, the UK, Ireland, France, Spain, Germany, Italy, Sweden, Poland, Norway and South Africa.

Future plans for TriSwim include a skin care line for the face, according to Smidt-Allard, who wants to keep going the distance.

More info: www.tri-swim.com

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