Online Exclusives

Just What the Doctor Ordered

By Melissa Meisel, Associate Editor | March 30, 2010

Spring brings a fresh start for Physicians Formula.

After suffering alongside other cosmetic marketers in the financial roller coaster that was 2009, Physicians Formula is looking forward to Spring 2010 to breathe life back into the company with a new chief financial officer and color-coordinated product rollouts.

Created in 1937, the company develops, markets and distributes color-correcting cosmetics for sensitive skin. Physicians Formula products are sold in approximately 23,700 stores including stores operated by Wal-Mart, Target, CVS and Rite Aid alongside other “masstige” brands such as Almay and Revlon.

In its latest financial report for the fourth quarter ended Dec. 31, 2009, net sales fell 26% to $22.3 million. For the full year 2009, net sales slipped 46% to $77.8 million.

Based on retail sales data provided by ACNielsen, Physicians Formula’s approximate dollar share of the mass market prestige—known as the “masstige” cosmetics market —was 7.5% for the 52 weeks ended Jan. 23, 2010 compared to 8.1% for the same period in the prior year. This represents an 8% decline in the company's masstige market share. The overall dollar sales for the masstige market declined 2.0% during this period.

"Although our overall market share decreased as expected versus last year, mainly impacted by the loss of a major customer, we saw an increase in dollar sales for our strategic platforms, including our bronzers, Mineral Wear face powders, and natural and organic products,” noted Ingrid Jackel, chairwoman and chief executive officer of Physicians Formula.

“Having rationalized 28% of our SKUs and with the promising start of our 2010 new products, we believe that we have a strong product mix as we begin 2010 that will enable us to increase both the efficiency of our product set and our market share in our core categories. In fact, after seeing our early 2010 new product sales, we believe we are in a good position to grow our top-line in 2010."
 
New Shimmer Strips Custom Eye Enhancing Mascara make lashes gleam and eyes pop.
In executive news, last month Physicians Formula Holdings, Inc. appointed Jeff Berry as its chief financial officer (CFO). He has served as the company's interim CFO since May 2009, when he replaced Joseph Jaeger. Prior to that, Berry was on the company's board and had served as the chairman of the company's nominating and corporate governance and compensation committees and as a member of the audit committee. He agreed to resign from the board upon accepting the interim CFO position in order to comply with NASDAQ listing requirements.

"We are delighted that Jeff has agreed to assume the role of CFO," said Jackel. "We believe Jeff's strategic and financial skills, as well as his leadership capabilities, will play a critical role in helping the company achieve its long-term growth and profitability objectives."

Besides having a new CFO at the helm, the brand hopes its latest cosmetic innovation for Spring 2010 will dazzle shoppers. Its latest rollouts for the season include Physicians Formula Shimmer Strips Custom Eye Enhancing Mascara ($10.95), said to make lashes gleam and eyes pop. Similar concepts for the season includes Physicians Formula Shimmer Strips Custom Eye Enhancing Shadow & Liner – Pop Collection
($10.95), a wet or dry eyeshadow palette that can be combined in over 100 different ways, as well as the Physicians Formula Shimmer Strips Custom Eye Enhancing Gel CreamLiners ($10.95). Each trio features a black shade for dramatic definition plus two perfectly coordinated pearlescent shades to accentuate natural eye color—much like a good cosmetic product should.
  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Vintage Glamour Rules the Runways at NYFW

    Vintage Glamour Rules the Runways at NYFW

    Melissa Meisel, Associate Editor||September 12, 2016
    A look at trends in cosmetics and hairstyling.

  • Rock n Roll

    Rock n Roll

    Melissa Meisel, Associate Editor||September 6, 2016
    A new sunscreen applicator is slowly making noise in the industry.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.