What do Coty, Estée Lauder and Chanel have in common? All of them were winners at The Fragrance Foundation’s annual FiFi Awards. While all three are regulars to the podium, the Foundation honored many other fragrance marketers including Yves Rocher, Elizabeth Arden and even La Prairie, which is best-known for its skin care formulas.
The black-tie awards event, held June 10 in New York City, welcomed leaders of the beauty industry by honoring this year’s most fabulous fragrance brands with 25 coveted crystal FiFi Awards (see p. 66).
Celebrities and boldface names rubbed shoulders at the event, including Harry and Laura Slatkin, actress Saffron Burrows, Randy Jackson of “American Idol,”Kim Kardashian, Tinsley Mortimer and more. Designer Michael Kors and musician Usher were also in attendance— receiving commendations for the 2010 Hall of Fame Award and Male Fragrance Celebrity of the Year, respectively.
Cosimo Policastro, executive vice president, fine fragrance, Givaudan; Male Fragrance Celebrity of the Year Usher; Art Spiro, executive vice president, global fragrance marketing, Elizabeth Arden.
This year, for the very first time, The Fragrance Foundation inaugurated the FiFi Awards Charity Auction in the days leading up to and following the red-carpet party in New York City. Charities include the Breast Cancer Research Foundation (BCRF), championed byKors and The New Look Foundation, founded by Usher.
The Fragrance Foundation hopes to make this “give-back” component an annual feature of future FiFi celebrations.
History in the Making
The Fragrance Foundation was established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil, to develop educational programs
Women’s Private Label/Direct Sell winner Love Rocks by Victoria’s Secret.
Each Spring, The Fragrance Foundation organizes the annual FiFi Awards. The American FiFi Award was conceived in 1973 by then president Annette Green to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European FiFi was awarded.
And the 2010 FiFi Winners Are…
Women’s Luxe, Lola Marc Jacobs – Coty Prestige
Men’s Luxe,Tom Ford Grey Vetiver – The Estée Lauder Companies
Women’s Popular Appeal, Halle by Halle Berry – Coty
Men’s Popular Appeal, Seduction in Black, Antonio Banderas – Puig USA, Inc.
Women’s Nouveau Niche, Bond No.9 Astor Place – Bond No. 9 New York
Men’s Nouveau Niche, Bond No. 9 Brooklyn – Bond No. 9 New York
Women’s Private Label/Direct Sell, Love Rocks – Victoria’s Secret
Men’s Private Label/Direct Sell, Patrick Dempsey 2 – Avon
Unique Boutique, Tom Ford White Suede – The Estée Lauder Companies
Fragrance Hall of Fame, ck one – Calvin Klein Cosmetics/Coty Prestige
Bath and Body, Couture Couture by Juicy Couture – Elizabeth Arden
Best Packaging – Women’s Popular Appeal, Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works
Best Packaging – Men’s Popular Appeal, Comme une Evidence – Yves Rocher North America Inc.
Best Packaging – Women’s Prestige, Life Threads Collection: Silver, Gold, Platinum – La Prairie
Best Packaging – Men’s Prestige, John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido
Women’s Media Campaign, Chanel No 5: “Train de Nuit” – Chanel
Men’s Media Campaign, ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige
Interior Scent Collection, Scentbug Diffuser – Slatkin & Co. Limited Brands
Perfume Extraordinaire, Firmenich for Tom Ford Grey Vetiver
Editorial Excellence in Fragrance Coverage,
Allure Women’s Scent Feature December 2009;
Elle Men’s Scent Feature November 2009;
Elle Scent Bite October 2009;
Elle.com Blog April 2009
Technological Breakthrough, Packaging Technology & Delivery Systems, Victorinox Swiss Army – Victorinox Swiss Unlimited – Rubber Bottle
Fragrance Creation & Formulation, Givaudan Fragrances Corp. –Miriad 2.0
Hall of Fame, Michael Kors
Male Fragrance Celebrity of the Year, Usher
Top Scorer in The Fragrance Foundation’s Fall 2009-Spring 2010 Certification Program for Fragrance Sales Specialists, Amy Cuadra, Sephora, Prudential Center, Boston, MA
More info: www.fragrance.org