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Beyond Mineral Makeup



Beauty buff launches hypoallergenic, vegan line of cosmetics.



By Melissa Meisel, Associate Editor



Published July 6, 2010
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Women with sensitive skin often seek out mineral cosmetics as a way to beautify without breakouts. However, some still react to other ingredients such as titanium dioxide, bismuth oxychloride or zinc oxide.

Professional makeup artist and licensed esthetician Christopher Drummond set out to fill a gap in the cosmetics category when he conceived Christopher Drummond Beauty—a new line of organic and hypo-allergenic products that recently debuted at The Spa at the Beverly Wilshire, Beverly Hills, CA.

A former model turned makeup artist, Drummond saw from both sides that there was not a particular makeup brand that worked well for ethnic skin tones. He also saw that traditional cosmetics left many models and women feeling as though their skin was “itching.”

After years of research, Drummond realized that titanium dioxide, bismuth oxycloride and zinc oxide were the possible culprits. He created a brand that doesn’t fit in a category, thus the name: “beyond mineral makeup.”

Christopher Drummond Beauty features everything from a Sateen Blush ($28), an ultra-fine, milled mica powder with a light shimmer and radiant color to enhance skin tone; to the Veludo Velvet Foundation ($65), a powder/cream hydrating base that contains plant extracts, exotic fruit infusions and antioxidants to help improve skin texture.
 
Christopher Drummond says women are just itching to try his new line of hypoallergenic products.
“I believe that knowledge is power and we have the option to educate and empower ourselves,” Drummond said. “Being a part of the Beverly Wilshire is completely in line with our message, because spa employees have the power to educate their customers about what they are putting on their skin.

“Every choice we make, from the food we eat, to the cosmetics we use sends a message about us, and people need to be sure that the messages they send are the ones that really reflect how they feel about themselves, their health and their world.”

More info: www.christopherdrummond.com




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