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The Top 50 Report



What a Difference a Year Makes



By Tom Branna



Published July 14, 2010
Related Searches: continue sales household inci
The Top 50 Report
WE’RE NOT OUT of the woods yet. Consumer sentiment is bad, housing is still a mess and Wall Street is gyrating violently every day…and then there’s that spill in the Gulf that needs to be cleaned up and who knows how much that will cost or who exactly is going to pay for it. There’s no question that there are still plenty of questions to be answered, but when taking a look at company performances during the past 12 months for this edition of The Top 50 it’s clear that the worst is over. By the fourth quarter of 2009, nearly every company on our list reported that sales were expanding again. The good times continued into the new year, as most companies recorded a big jump in quarterly results.

It may be anecdotal evidence, but nearly every raw material executive I’ve talked to at industry trade shows in the first half of 2010 reported that sales were up and, perhaps more importantly, their customers were upbeat about the future. Now, if only household and personal care companies can get consumers to be as optimistic about their big ticket purchases as they are about their non-durable purchases, then the economy would really get going and growing again!

On the pages that follow, you’ll read more about The Top 50, HAPPI’S annual look at the biggest U.S. companies in the global household and personal care industries. It’s a good gauge of where we’ve been and in many instances, where we’re headed.

For more than 30 years, Procter & Gamble has topped our list and, despite the worst economic slowdown in nearly 80 years, P&G still remains on top of our newest version of The Top 50. Colgate-Palmolive is a distant No. 2, with S.C. Johnson, Estée Lauder and Avon rounding out the top five. These industry leaders and the 45 other companies that you’ll read about on the following pages, have all made the necessary cuts and, in some cases, the necessary expenditures, to get back on the growth track.

We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our rankings, as well as anything else that appears in HAPPI. Be sure to read our August issue, which includes The International Top 30, our article on the largest manufacturers of household and personal products with corporate headquarters outside the U.S.

The Top 50


1. Procter & Gamble Cincinnati, OH $63.1 billion
2. Colgate-Palmolive New York, NY $13.1 billion
3. S.C. Johnson Racine, WI $8.5 billion
4. Avon New York, NY $7.4 billion
5. Estée Lauder New York, NY $7.3 billion
6. Johnson & Johnson New Brunswick, NJ $7.1 billion
7. Amway Ada, MI $6.6 billion
8. Ecolab St. Paul, MN $5.9 billion
9. Coty New York, NY $3.5 billion
10. Diversey Sturtevant, WI $3.1 billion
 
11. Limited Brands Columbus, OH $2.6 billion
12. Mary Kay Dallas, TX $2.5 billion
13. Clorox Oakland, CA $2.4 billion
14. Church & Dwight Princeton, NJ $2.3 billion
15. Sara Lee Chicago, IL $2.0 billion
15. Sun Products Wilton, CT $2.0 billion
17. Alberto-Culver Melrose Park, IL $1.3 billion
18. Revlon New York, NY $1.2 billion
19. Guthy-Renker Palm Desert, CA $1.1 billion
20. Elizabeth Arden Miramar, FL $1.0 billion
 
21. Blyth Greenwich, CT $958 million
22. Nu Skin Provo, UT $752 million
23. Tupperware Orlando, FL $701 million
24. Yankee Candle Deerfield, MA $681 million
25. John Paul Mitchell Systems Beverly Hills, CA $600 million
26. Bare Escentuals San Francisco, CA $557 million
27. Jafra Westlake Village, CA $546 million
28. Merck Whitehouse Station, NJ $540 million
29. Zep Atlanta, GA $501 million
30. Markwins City of Industry, CA $455 million
 
31. Energizer Holdings St. Louis, MO $421 million
32. Inter Parfums New York, NY $409 million
33. Combe White Plains, NY $400 million
34. Chattem Chattanooga, TN $313 million
35. Prestige Brands Irvington, NY $302 million
36. WD-40 San Diego, CA $292 million
37. Phoenix Brands Stamford, CT $215 million
38. American International Los Angeles, CA $200 million
38. OPI North Hollywood, CA $200 million
40. Turtle Wax Willowbrook, IL $194 million
 
41. Philosophy Phoenix, AZ $165 million
42. Seventh Generation Burlington, VT $150 million
43. Parlux Fort Lauderdale, FL $148 million
44. Gojo Akron, OH $136 million
45. Dermalogica Carson, CA $130 million
46. Herbalife Los Angeles, CA $128 million
47. Hain Celestial Melville, NY $125 million
47. State Industrial Cleveland, OH $125 million
49. Spartan Chemical Maumee, OH $118 million
50. Bonne Bell Lakewood, OH $116 million


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