Online Exclusives

In Celebration of Aerosols

July 16, 2010

University of Oregon student wins CAPCO video contest.

Tyler Short, a 19-year-old student at the University of Oregon is the winner of the Consumer Aerosol Products Council's (CAPCO) first video contest. Short's video (shown here) features a cleverly animated aerosol can that humorously stretches, poses and dances while providing information about aerosol products.

CAPCO sponsored the contest to tap into the creative talent of today’s video-savvy society in the organization’s continuing efforts to use the electronic media to inform people about aerosol products.

Chris Wetzel of Cleveland, OH, won second place, and David Molina of Huntington Beach, CA, placed third. Entries were judged on creativity, humor, motivational effectiveness and production quality. Winners will receive prizes of $1,000, $500, and $250, and the winning videos can be seen onYou Tube.

“CAPCO wanted to use the contest to remind people that today’s aerosol products provide unique benefits that improve the quality of life,” said CAPCO Chairman Joe Bowen.“The winning videos use humor and clever graphics to deliver a good mix of technical and environmental information in a very entertaining way.”

In addition to humor, Short’s video contains a brief description of the technology used in aerosol cans and environmental information about aerosol products. Wetzel’s second place video features clever graphics and a multiple-choice quiz to emphasize that aerosol products have not contained CFCs for more than 30 years.In his third place video, Molina begins with an ominous voice proclaiming the popular myth that aerosols are bad for the environment, but quickly uses accurate information to correct the misperception. At the end of the video the narrator, who turns out to be a frog, proclaims that: “Today’s aerosol products aretoad…ily cool.”



More info: www.aerosolproducts.org

Related Packaging, Equipment and Services:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||December 2, 2015
    I&I suppliers are behind-the-scenes, but critical partners that help keep businesses running and consumers safe.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.