Online Exclusives

In Celebration of Aerosols

July 16, 2010

University of Oregon student wins CAPCO video contest.

Tyler Short, a 19-year-old student at the University of Oregon is the winner of the Consumer Aerosol Products Council's (CAPCO) first video contest. Short's video (shown here) features a cleverly animated aerosol can that humorously stretches, poses and dances while providing information about aerosol products.

CAPCO sponsored the contest to tap into the creative talent of today’s video-savvy society in the organization’s continuing efforts to use the electronic media to inform people about aerosol products.

Chris Wetzel of Cleveland, OH, won second place, and David Molina of Huntington Beach, CA, placed third. Entries were judged on creativity, humor, motivational effectiveness and production quality. Winners will receive prizes of $1,000, $500, and $250, and the winning videos can be seen onYou Tube.

“CAPCO wanted to use the contest to remind people that today’s aerosol products provide unique benefits that improve the quality of life,” said CAPCO Chairman Joe Bowen.“The winning videos use humor and clever graphics to deliver a good mix of technical and environmental information in a very entertaining way.”

In addition to humor, Short’s video contains a brief description of the technology used in aerosol cans and environmental information about aerosol products. Wetzel’s second place video features clever graphics and a multiple-choice quiz to emphasize that aerosol products have not contained CFCs for more than 30 years.In his third place video, Molina begins with an ominous voice proclaiming the popular myth that aerosols are bad for the environment, but quickly uses accurate information to correct the misperception. At the end of the video the narrator, who turns out to be a frog, proclaims that: “Today’s aerosol products aretoad…ily cool.”



More info: www.aerosolproducts.org

Related Packaging, Equipment and Services:

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||December 2, 2015
    I&I suppliers are behind-the-scenes, but critical partners that help keep businesses running and consumers safe.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • The Fall and The Rise of the Fragrance Industry

    The Fall and The Rise of the Fragrance Industry

    Nancy Jeffries, Contributing Editor||October 6, 2014
    The business has picked itself up, dusted itself off and is growing again…but a host of issues could restrain the gains.

  • The Evolution of Man

    The Evolution of Man

    Tom Branna, Editorial Director||May 13, 2013
    Guys want to look great, says Marco Berardini.

  • Lucky Break

    Lucky Break

    Christine Esposito, Associate Editor||April 26, 2012
    This wipe goes where hands can't and solves an itchy, smelly problem that plagues millions of injured Americans every year.

  • Not Your Mothers Multiplies in Mass Market

    Not Your Mothers Multiplies in Mass Market

    Melissa Meisel, Associate Editor||April 2, 2012
    Hair care brand adds nearly 7,500 new retail outlets in 2012.

  • Tossing the Tube

    Tossing the Tube

    Melissa Meisel, Associate Editor||August 25, 2011
    A toothpaste tablet is the latest innovation from Lush formulators.

  • Buzz Off

    Buzz Off

    Tom Branna, Editorial Director||June 9, 2011
    The market for insect repellents and insecticides has stabilized.

  • Chanel

    Chanel's Packaging Sustainability Program

    January 19, 2011
    Packaging executives provide details on efforts to reduce the environmental impact of their beauty products.

  • Chanel

    Chanel's Packaging Sustainability Program

    January 18, 2011
    Packaging executives provide details on efforts to reduce the environmental impact of their beauty products.

  • Striking the Right Tone

    Striking the Right Tone

    Christine Esposito, Associate Editor||November 15, 2010
    The Tone brand has been completely repositioned over the past several years. With a new look, an on-trend ingredient story and targeted promotional campaigns, this middle-age soap brand is attracting a new audience.

  • Thinking Outside

    Thinking Outside 'The Box'

    Christine Esposito, Associate Editor||October 21, 2010
    Experts discuss innovative and sustainable packaging.

  • A New Oasis

    A New Oasis

    Christine Esposito, Associate Editor||September 1, 2010
    Bold, ingredient-focused packaging and several new products are fueling Desert Essence�s growth during the beauty market�s downturn.

  • Of Food and Fragrance

    Of Food and Fragrance

    Nancy Jeffries, Correspondent||July 28, 2010
    Mugler�s Womanity blends savory and sweet.

  • Savory  Sweet

    Savory Sweet

    Nancy Jeffries, Correspondent||July 22, 2010
    Thierry Mugler's new scent, Womanity, blends both,

  • A New Makeup Landscape

    A New Makeup Landscape

    June 2, 2010
    Revlon and Almay roll out new formats this summer.

  • Anti-Aging Philosophy

    Anti-Aging Philosophy

    April 26, 2010
    New collection boasts vita.mins and novel dispensing mechanism

  • Viral Color

    Viral Color

    Lisa Durr, Assistant Editor ||December 14, 2009
    Clairol Professional promotes new semi-permanent hair color by hosting the Fierce Fridays competition on Facebook.

  • Scents for a Man...and a Woman

    Scents for a Man...and a Woman

    Lisa Durr, Assistant Editor||December 14, 2009
    Odin partners with Built Purpose to create three new fragrances.

  • Clip, Pull and Go

    Clip, Pull and Go

    Melissa Meisel, Associate Editor||December 4, 2009
    YOYO Lip Gloss targets a need for wearable cosmetics.

  • Sniffapalooza

    Sniffapalooza's Scent-Filled Saturday

    Nancy Jeffries, Correspondent||November 23, 2009
    Discovering the delights of scent on New York�s Upper East Side.