Online Exclusives

Making the House a Home

By Melissa Meisel, Associate Editor | July 27, 2010

Slatkin expands Nest candle range with Project Art.

Atop her perch in the tony Upper East Side section of Manhattan, Laura Slatkin was at the top of the world when she welcomed industry tastemakers to her residence for the debut of Project Art, the latest incarnation from Nest Fragrances.

Slatkin is renowned in the industry for her sophisticated home fragrance scents and luxe designs—infusing her signature aesthetic into every Nest Fragrances collection. Project Art features both personal care and home fragrance that are complementary—think reed diffusers ($22.99) and liquid hand soaps ($12.99) in distinctive scents ranging from Juliette Rose to Lavender & Sage.

The candles (ranging from 4oz. votives for $9.99 to 22oz. jars for $24.99) are crafted using Nest Fragrances’ proprietary, cosmetic-grade wax blend, according to Slatkin. The fragrance is blended throughout the candle to ensure that the scent will infuse a room or environment until the candle is extinguished.

“One of my favorites, the Pumpkin candle, is burning upstairs. It features a touch of Grand Marnier to make it unique,” she told Happi during a personal tour of the collection.

As for the candle packaging, it features a stainless steel lid—“inspired by the base of a frying pan,” quipped Slatkin—as well as editorial style imagery by way of stylized, vibrant color photographs of various flowers, fruits, herbs and food against crisp, white backgrounds.
 
“We were inspired by magazine covers such as Real Simple for the labels,” Slatkin said.

Founded and owned by Slatkin, Nest Fragrances emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. The entrepreneur and her husband, Harry, have a long-standing reputation as leaders in the home fragrance industry. They also know a thing or two about running a successful business—both worked in management at financial firms on Wall Street financial.

Nest’s client list currently includes nearly 50 prestige companies in the fashion, beauty and home fragrance industries—all of whom turned to Nest to develop their own exclusive line of home fragrance products. Slatkin’s most famous side project was a limited edition slider hamburger candle for White Castle that’s become a collector’s item fetching over $100 in online auctions today, she said.

In 2008, Slatkin launched her own home fragrance collection, Nest Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. This year, Slatkin launched a second home fragrance collection, Sprig Fragrances, and entered into a licensed partnership with close friend Vera Wang to launch the Vera Wang Home Fragrance Collection.

While Project Art began as an internal company project name, Slatkin soon realized that the phrase underscored what she set out to achieve when developing the collection.

“I am extremely excited to introduce a breathtakingly beautiful new brand, Project Art by Nest Fragrances,” said Slatkin in her presentation. “Project Art is an important new home fragrance collection consisting of outstanding core fragrances. It combines the art of home fragrance with the art of sophisticated packaging—an expertise I have perfected over the last two decades.

“Project Art is a truly unique home fragrance collection; I am very proud to finally bring this collection to fruition!”

The collection will be available at select Hallmark stores and at www.bedbathandbeyond.com online in September.

More info: www.nestfragrances.com

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • More than Moisture

    More than Moisture

    May 25, 2015
    With diabetes so prevalent in the US, a new Eucerin line is meeting the unique needs of diabetic skin.

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.