Online Exclusives

Making the House a Home

By Melissa Meisel, Associate Editor | July 27, 2010

Slatkin expands Nest candle range with Project Art.

Atop her perch in the tony Upper East Side section of Manhattan, Laura Slatkin was at the top of the world when she welcomed industry tastemakers to her residence for the debut of Project Art, the latest incarnation from Nest Fragrances.

Slatkin is renowned in the industry for her sophisticated home fragrance scents and luxe designs—infusing her signature aesthetic into every Nest Fragrances collection. Project Art features both personal care and home fragrance that are complementary—think reed diffusers ($22.99) and liquid hand soaps ($12.99) in distinctive scents ranging from Juliette Rose to Lavender & Sage.

The candles (ranging from 4oz. votives for $9.99 to 22oz. jars for $24.99) are crafted using Nest Fragrances’ proprietary, cosmetic-grade wax blend, according to Slatkin. The fragrance is blended throughout the candle to ensure that the scent will infuse a room or environment until the candle is extinguished.

“One of my favorites, the Pumpkin candle, is burning upstairs. It features a touch of Grand Marnier to make it unique,” she told Happi during a personal tour of the collection.

As for the candle packaging, it features a stainless steel lid—“inspired by the base of a frying pan,” quipped Slatkin—as well as editorial style imagery by way of stylized, vibrant color photographs of various flowers, fruits, herbs and food against crisp, white backgrounds.
“We were inspired by magazine covers such as Real Simple for the labels,” Slatkin said.

Founded and owned by Slatkin, Nest Fragrances emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. The entrepreneur and her husband, Harry, have a long-standing reputation as leaders in the home fragrance industry. They also know a thing or two about running a successful business—both worked in management at financial firms on Wall Street financial.

Nest’s client list currently includes nearly 50 prestige companies in the fashion, beauty and home fragrance industries—all of whom turned to Nest to develop their own exclusive line of home fragrance products. Slatkin’s most famous side project was a limited edition slider hamburger candle for White Castle that’s become a collector’s item fetching over $100 in online auctions today, she said.

In 2008, Slatkin launched her own home fragrance collection, Nest Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. This year, Slatkin launched a second home fragrance collection, Sprig Fragrances, and entered into a licensed partnership with close friend Vera Wang to launch the Vera Wang Home Fragrance Collection.

While Project Art began as an internal company project name, Slatkin soon realized that the phrase underscored what she set out to achieve when developing the collection.

“I am extremely excited to introduce a breathtakingly beautiful new brand, Project Art by Nest Fragrances,” said Slatkin in her presentation. “Project Art is an important new home fragrance collection consisting of outstanding core fragrances. It combines the art of home fragrance with the art of sophisticated packaging—an expertise I have perfected over the last two decades.

“Project Art is a truly unique home fragrance collection; I am very proud to finally bring this collection to fruition!”

The collection will be available at select Hallmark stores and at online in September.

More info:

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.