Online Exclusives

Tattoo You

By Christine Esposito, Associate Editor | July 29, 2010

Companies are targeting ink-stained skin with products that treat new body art and offer long-term care.

Nearly 45 million Americans have at least one tattoo, according to statistics from U.S. Food and Drug Administration—and they range from teens to 60-year old Army vets to that mother-of-three who drives a beige minivan and is highly involved in the TA.

While they are all seemingly different customers in terms of personal care regimens, they share common skin care needs that stem from their tattoos. A number of companies are addressing this niche with products that help in the healing process and protect and preserve their “investments” long-term.

According to the New York-based company, during a tattoo, the skin's collagen matrix is disrupted, leaving freshly tattooed skin susceptible to scabbing, scarring, color loss and infection.


Flux Aftercare is a medical-grade treatment designed specifically to protect the ink pigments deposited in the skin and dramatically improve the overall tattoo process and recovery time, according to the company. It has an all-lipid formula designed to accelerate the healing and is scientifically proven to replace the skin's vital occlusive barrier to prevent scarring, scabbing and infection. Furthermore, extensive research has shown that the skin-identical phytosphingosine, ceramide 3 and vitamin E in the formulation create a barrier on the skin that significantly reduces pain, inflammation and scar tissue and speeds up healing by more than 50%.


tattoo inkguard

“We saw a need for a medical-grade healing product for piercings and tattoos,” Matthew Nicolo, president of Tattoo Inkguard, told Happi, “Most of the other products that address tattoos are basic moisturizers, Inkguard Flux was developed originally for chemical peels and laser treatments that can cause significant damage to the layers of the skin similar to a tattoo or tattoo removal process.”

Nicolo’s firm—which also offers Tattoo Inkguard Defender, Tattoo Inkguard Enhancer and Purge, a post-tattooing and piercing antimicrobial formula—is targeting Flux Aftercare for professional use, with many “high-profile tattoo artists currently using the product.”

Tattoo Inkguard isn’t alone targeting those parlors—so is Tattoo Goo, which has been selling body art aftercare products for more than a decade. Sporting tattoo-focused soaps, salves and lotions as well as piercing care products, Tattoo Goo expanded its roster in April by obtaining exclusive marketing rights to Tattoo Armor Precision Sunscreen Application.


Dr. Bronner’s organic body balms are suited for tattooed skin.

According to the Kinnelon, NJ-based firm, tattoo enthusiasts often use tape or apply creams and lotions to their skin when exposing it to the sun, which in turns can lead to an unsightly border or "halo effect” around their body art. Instead, Tattoo Armor has a brush that provides precise hands-free application of the product. The tip allows a precise amount to be applied only where the tattoo appears.

Patent-pending Tattoo Armor combines the power of an SPF 30 blend of UVA and UVB protectants with skin humectants and vitamins in an exclusive fast drying formula, the company said.

And Dr. Bronner’s also has products geared for tattooed skin, such as its certified organic body balms. Organic jojoba oil, organic beeswax, avocado and hemp oils are used to soothe dry skin and are also great to protect and brighten new and old tattoos, according to the company.

Related Raw Materials:

blog comments powered by Disqus
  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending their money and how they’re cleaning clothes is chan

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Freedom To Formulate

    Freedom To Formulate

    Christine Esposito, Associate Editor||July 27, 2015
    What happens when you remove typical business constraints and let one of the industry’s leading chemists loose to formulate the best anti-aging product? Skyler Brand Ventures knows the answer.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • More than Moisture

    More than Moisture

    May 25, 2015
    With diabetes so prevalent in the US, a new Eucerin line is meeting the unique needs of diabetic skin.

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Future Focus on Long-Term Beauty

    Future Focus on Long-Term Beauty

    Nancy Jeffries, Contributing Editor||May 7, 2015
    Cosmetic Executive Women provide an update on global trends.

  • A Wonder-ful Opportunity

    A Wonder-ful Opportunity

    Tom Branna, Editorial Director||May 4, 2015
    Francesca Tenconi founded The Children's Skin Disease Foundation and Camp Wonder...all before she could vote!

  • Skin in the Game

    Skin in the Game

    Tom Branna, Editorial Director||March 30, 2015
    No-Ad enters the anti-aging skin care segment.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.