Top Companies Report

The International Top 30 Report

By Tom Branna, VP/Editorial Director | July 30, 2010

It's Been a Wild Ride And It May Get Wilder

Consumer packaged goods companies such as Unilever, L’Oréal, Shiseido and Kao weathered a rough start to 2009, before settling in and posting good results for the second half of the year. Things got off to a strong start in 2010 too, as consumers appeared to regain their appetite for makeup, laundry detergents and even hard surface cleaners.

But as the year passed the halfway mark, it appears as if a lot of question marks are weighing heavily on economists’ and consumers’ minds. For example, massive sovereign debt woes in Portugal, Italy, Ireland, Greece and Spain have sent gyrations throughout the global economy. Meanwhile, anemic consumer spending in the U.S. has many observers wondering if the tepid economic recovery has staying power. Of course, most leaders in the household and personal products industry are quick to point out that innovative products can propel sales forward in even the choppiest economic waters. To find out more about their innovative products, sales results and in many cases, plans for 2010 and beyond, be sure to read The International Top 30 on the following pages.

Now in its 20th year, The International Top 30 provides a snapshot of the leading household and personal products companies with global headquarters outside the U.S. As in years past, Unilever leads the way with household and personal product sales in excess of $26 billion. Rounding out the top five are L’Oréal, Reckitt Benckiser, Henkel and Kao.

Companies are ranked according to sales of household, personal care and beauty products for their most recently concluded fiscal year. Sales are translated from local currency to U.S. dollars using an average exchange rate for the fiscal year reported. For privately held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for U.S.-based companies, be sure to read The Top 50, which is available online at Happi.com.

As always, we hope you enjoy this edition of The International Top 30, and we welcome your comments and suggestions for new companies on our list.



The International Top 30

1. Unilever
United Kingdom • $26.2 billion


2. L’Oréal
France • $24.3 billion


3. Reckitt Benckiser
United Kingdom • $12.1 billion


4. Henkel
Germany • $9.9 billion


5. Kao
Japan • $8.8 billion


6. Beiersdorf
Germany • $6.9 billion


7. Shiseido
Japan • $6.8 billion


8. LVMH
France • $3.8 billion


9. GlaxoSmithKline
United Kingdom • $2.7 billion


9. Lion
Japan • $2.7 billion


9. Yves Rocher
France • $2.7 billion


12. Natura
Brazil • $2.1 billion


13. Kosé
Japan • $1.8 billion


13. Oriflame
Sweden • $1.8 billion


15. Chanel
France • $1.5 billion­­­


16. Clarins
France • $1.4 billion


17. Amore Pacific
South Korea • $1.3 billion


17. Puig
Spain • $1.3 billion


19. LG
South Korea • $1.2 billion


20. Pierre Fabre
France • $1.1 billion


21. Pola
Japan • $1 billion


22. PZ Cussons
United Kingdom • $963 million


23. Bolton Group
The Netherlands • $900 million

­
24. Sunstar
Switzerland • $753 million


25. Lornamead
United Kingdom • $696 million


26. Menard
Japan • $642 million


27. Mandom
Japan • $585 million


28. Fancl
Japan • $512 million


29. Sisley
France • $500 million


30. Colomer
Spain • $420 million
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • Playing Doctor

    Playing Doctor

    Christine Esposito, Associate Editor||March 1, 2016
    The OTC aisle offers a wide array of no-prescription-needed treatments.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.