Features

Beauty in Vegas

August 27, 2010

Cosmprof North America was a huge hit this summer, attracting more than 25,000 attendees and 700-plus exhibitors.

Cosmoprof North America enabled the entire beauty trade to connect, see new products and conduct meaningful business meetings. As a result, productive launches are expected in the months to come, providing a much-needed boost to the beauty industry. The event, held from July 18-20, brought more than 700 exhibiting companies to a sold-out show floor in Las Vegas, along with 25,000 quality attendees that included importers, distributors, manufacturers, and global beauty leaders all under one roof. As in years past, Cosmoprof North America (CPNA) attracted many new and innovative brands as well as leaders such as Alberto Culver, Conair, Essie/L’Oréal Professional, OPI and Zotos International.

 
Besides strolling down show floor aisles, CPNA gave exhibitors and attendees unique ways to connect. For example, One-2-One Beauty Matchmaking generated more than 860 appointments between buyers and sellers, while complementary wi-fi was available to all attendees throughout the show. Meanwhile, At Beauty Blogger Central, online editors and beauty bloggers reported on new and innovative trends, live from the show floor.

Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, CPNA dedicated special sections on the show floor to distinct International Country Pavilions. Featured countries at the 2010 show included Argentina, Brazil, Bulgaria, China, Italy, South Korea and Taiwan.

The International Buyer Program, sponsored once again by Unipro, united buyers and sellers around the world with the resources, contacts and data to build business. Overall, 156 meetings were held as part of the International Buyer Program involving more than 60 exhibiting companies and 110 qualified international buyers. The international buyers were invited from Australia, Brazil, Canada, Chile, Ghana, India, Mexico, Panama and Senegal. 

Discover Beauty helps new brands find the proper market, while spotlighting the newest trends for influential retail buyers. By offering one-on-one meetings between key decision makers from prestigious retailers such as C.O. Bigelow, Henri Bendel, HSN, La Rinascente, Pure Beauty and Studio BeautyMix, selected Discover Beauty brands were able to present their products for immediate consideration and feedback from the decision makers themselves.

Additionally, this year’s show continued the successful Discover Beauty—Spa program through a strong collaboration with the Las Vegas Spa Association (LVSA), which brought spa directors from some of the largest spas in the country to one-on-one meetings with selected Discover Beauty—Spa brands.

The Discover Beauty Award went to Barista Bath and Body. The line was launched by three generations of successful businesswomen inspired by coffee and determined to bring perfor- mance-driven natural beauty products to the marketplace.

Special educational seminars were filled to capacity with more than 1,100 attendees. Businesses and industry leaders from multiple sectors of the industry participated in roundtable discussions and panels, sharing their knowledge and insights.

Cosmoprof North America 2011 is planned for July 24-26 at the Mandalay Bay Convention Center in Las Vegas.

More info: www.cosmoprofnorthamerica.com or 800-557-3356

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