Online Exclusives

The Future of Skin Care

By Melissa Meisel, Associate Editor | October 21, 2010

Finding your place in a shifting market.

Skin care is the most dynamic segment of the personal care market, and it's a category that's continuing to grow. But growth also means change, and in this competitive area it's more important than ever to stay on top of the trends and cater to all ages.
The HBA conference, "The Changing Face of Skin Care," highlighted the professional skin care market - complete with a look at Procter and Gamble's new professional skin care line, Olay Professional Pro-X.
Moderated by Kendra Kolb Butler, vice president of communications and marketing at Dr. Dennis Gross Skincare, the panel included Karen Doskow, industry manager, consumer products, Kline and Company; Liz Grubow, vice president, group creative director, LPK Beauty; Ronald Burrage, associate director of design, Procter & Gamble and Dr. Loretta Ciraldo, professor of dermatology, University of Miami School of Medicine and principal of Dr. Loretta Skincare.
Doskow shared important data regarding the professional skin care market, which accounts for 20% of the global skin care market.
"Despite the economy, marketers kept focused levels of launches and invested in new product technology that treats specific skin care conditions this year," Doskow said.
According to Doskow, the professional skin care market is set to outpace the general skin care market in the next five years. She cited market leaders such as Obagi, SkinCeuticals, Dermalogica, Murad and Aveda as trendsetters in the U.S. skin care domain. However, Europe is the largest professional skin care market globally.
Olay’s Professional Pro-X collection delivers a prestige formula at mass market prices, according to P&G
The session also included industry insight from Ciraldo, who markets a range of professional skin care products, CosMedical Technologies. Her 70% glycolic acid peels are very successful in fighting acne. Before and after slides demonstrated the benefits of professional skin care in treating clogged pores, hyperpigmentation and wrinkles.
“Today, consumers have higher expectations of medical skin care,’ said Ciraldo.
CosMedical Technologies recently debuted Nutra Fill, a product said to fill in wrinkles from the outside in. It contains a unique advanced combination of topical moisture-attracting compounds. By replacing the skin smoothing and plumping factors that naturally occur on the surface of the skin, one application of this product can give skin a firmer, rejuvenated appearance, according to Ciraldo.
Key ingredients include calcium pantothenate (vitamin B5) to calm irritation and shirk pores, lactic acid to exfoliate and minerals that help to restore normal electrolyte balance to skin, reducing inflammation and oxygenating tissue.
Burrage of P&G and Grubow of LPK then followed with a co-presentation on the debut of Olay’s Professional Pro-X collection.
“This is where the rubber meets the road going from a mass to a prestige item,” said Burrage, who contends that Olay is “not just your mother’s moisturizer.”
The limited edition debut of Olay Pro-X sold out in just 17 minutes online and is a top selling brand at Walmart. Its “starter kit” includes a Pro-X Age Repair Lotion with SPF 30, Pro-X Wrinkle Smoothing Cream and Pro-X Eye Restoration Complex.
“We are changing the game for skin care at a mass level,” he added.
A similar session that day, “Who’s Making It In the Men’s Market,” also forecasted another rising trend in the skin care sector: grooming for guys. More and more men are starting to realize the importance of cosmetics and personal care products in their lives, and, with the right advertising, it's not as hard as it might seem to convince guys to splurge on some manly pampering.
Panelists included Karen Ballou, senior vice president, Menaji Skincare.
“The importance of looking good is what this is all about,” said Ballou.
According to Ballou, bath and shower SKUs are expected to blossom in men’s care alongside shaving products. Niche brands (such as Anthony Logistics) are also ones to watch.
“Metrosexual grooming is not limited to younger markets,” she said, “It also includes youth-seeking Boomers.”
P&G Beauty recently launched Reverse by Zirh, an anti-aging serum just for men. Reverse has a dual action formula designed to instantly transform the surface look of pores, fine lines, and wrinkles, while continuing to moisturize and firm the skin, diminishing lines and wrinkles over time, according to the company.
The blue helix at the core delivers soft-focus particles that instantly transform surface textures like lines, wrinkles, and pores, while the cooling vitamin and penta-peptide clear gel floods the skin barrier to firm it from below the surface for younger looking skin over time.
The success of Dove’s Men+Care advertising campaign was also cited as a successful example of targeted advertising to reach this budding marketplace.
More info:

Related End-User Markets:

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.