• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Full Bloom

    All Inclusive

    Make It Yours

    The Making of a Beauty Entrepreneur

    A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Blends AR and Real Products at Retail

    Milk Rolls Out CBD-Enhanced Mascara

    Sephora Adds Volition To Roster

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    New Regulations for Nail Salons
    International Top 30 Report
    Top 50 Report
    Top Companies
    42. Seventh Generation, Inc.

    46. Hain Celestial

    7. Shiseido

    46. Herbalife

    15. Church & Dwight Co.
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    ACI Meets the Chemists of Tomorrow...Today

    LAPD Seizes Contaminated, Counterfeit Cosmetics

    Silab Celebrates 10 Years in China

    A Gentle Approach to Acne

    #superherobeauty from Grant Industries
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Blends AR and Real Products at Retail

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    From Amsterdam to New Amsterdam

    BET and Beautycon Launch Beauty-Focused Content

    Colgate and Phelps Continue Water Conservation Program
    Lab Equipment
    Mixing
    Packaging
    Testing

    Overnight Labels Unveils Updated Website

    Eliminating the Idea of 'Waste'

    Hallu Puts New Spin on Bath Bomb

    A Pure Pair of Pampers?

    Cosmetic Must-Haves from Qosmedix
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    Corporate Capabilities
    International Buyers Guide Companies
    Federal Package

    Sun Chemical

    BASF Corporation

    Lubrizol

    Jeen International
    Brand Building Seminar
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
      • Corporate Capabilities
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Anti-Aging Conference
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Kinder, Gentler Detergents And Household Products

    Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles.

    Tom Branna, Editorial Director11.23.10
    Raw material suppliers say that they are providing the solutions that enable formulators to create household products that are better for the consumer and the environment—all while keeping an eye on costs. At the recent World Conference on Detergents, which was held in Montreux in October, several suppliers also noted that the best growth for household product manufacturers is in emerging markets, where consumers are turning in their bar soaps in favor of more convenient and effective cleaning formulas.

    Novozymes has rolled out a new detergent enzyme solution called XPect, which it calls the first pectin-degrading enzyme for the detergent industry. XPect is able to degrade the pectin, thereby removing the stains, and as an additional benefit it is efficient even at 20°C.


    Big Gains for Enzymes
    In recent years, the enzyme category has been a growth segment within the laundry detergent category. In fact, while many observers characterized 2009 as a difficult year for the household cleaning product segment, Novozymes still reported a 6% gain in sales on top of annual 12% gains from 2006 to 2008.

    But regardless of what the economy is doing, Novozymes has continued to innovate over the years and now offers five categories of enzymes, explained Anders Lund, senior director for household care, Novozmes.
     

    Dow Fabric & Surface Care has introduced technology that adds moisture to hands as you do the dishes.
    “We have by far, the largest selection of enzymes in the industry,” he insisted. “Detergent manufacturers are realizing that enzymes are the future of the industry.”

    According to Lund, detergent formulators are replacing surfactants with enzymes —a move that was accelerated when oil hit $150 a barrel in 2008. Enzymes may be grabbing a bigger share in laundry detergent formulas, but the ultimate goal—which, for now is still 10 to 20 years away—is an enzymatic detergent.

    “It would be low-temperature andbiodegradable. Right now, we can’t create one without surfactants because they optimize the enzyme’s performance,” explained Lund. “We need radical innovation to get us to a fully enzymatic detergent.


    News from Cognis
    The big news at Cognis, of course, is its pending acquisition by BASF that, at press time, was expected to close in the fourth quarter. Big news, indeed, but Cognis executives insist that it is business as usual at the company for the time being—even while the deal is closed and the discovery phase gets underway. With that in mind, the company has launched Dehydem Supra, which it calls a novel efficient defoamer for industrial and institutional cleaning applications that is easy to formulate and additionally provides a cleaning benefit. It is also suitable for low temperature applications and enables marketers to improve a product’s profile in a number of areas including ecotoxicology, energy savings and reducing complexity, according to Cognis.

    “Our message continues to be sustainability; that won’t change,” explained Rita Koester, global marketing director, home care/I&I. “We have the ingredients and the complete formulations (to provide) solutions.”

    No wonder why, then, that for the first half of 2010, Cognis’ Care Chemicals division reported a 16% gain in sales to 845 million euros. All regions contributed to the gains, but Asia-Pacific results were especially strong.

    Providing sustainable solutions is one of Cognis’ strengths, as is its global footprint. Thomas Schroeder, vice president, care chemicals, global marketing care performance ingredients, noted that one of Cognis’ focus is on emerging markets which will continue to play an important role for the company. Just over a year ago, the company created Cognis India and it has been involved in Brazil and China for decades.

    “China is an important player in the emerging markets and environmental protection is becoming more important which can be seen by the increasing emphasis by the Chinese government on environmental regulations. Also, China needs to offer products targeting the green demand in order to grow their sales in other parts of the world. Cognis is in the right position to offer solutions for China,” explained Schroeder.

    For example, an alkyl polyglucoside plant was opened in China earlier this year and is now in full production.

    “Many emerging markets, such as Brazil and China, expect innovative, sustainable solutions that do not compromise on performance,” explained Koester. “The green aspects of products are very important. Sustainability is a global issue.”


    Optimization Is Key
    Dow Fabric & Surface Care, a business unit of the Dow Chemical Company, recently introduced Ecosurf EH, a line of specialty surfactants designed to help customers meet rising expectations for performance and convenience while complying with more stringent environmental expectations and safety regulations. According to Dow Chemical, these new surfactants provide superior performance benefits in many formulations over alkylphenol ethoxylates (NPEs and OPEs) and/or fatty alcohol ethoxylates (PAEs) as well as other, commercially available alternative surfactant chemistries.

    New products will continue to play an important role at Dow Chemical, but Carlos Silva Lopes, marketing director, Dow Fabric & Surface Care, noted that the company provides much more than a laundry list of ingredients to household product marketers.

    “We are looking beyond simplyrolling out new molecules,” he explained. “We’re asking, ‘How do we optimize the ingredients that we have?’ After all, liquid laundry detergent has 12-15 ingredients. The challenge is, how do you make the formula perform even better?”

    By combining two of its ingredients (Methocel and Polyox), Dow Fabric & Surface Care researchers created hand dish and hard surface cleaning formulations with increased foam density and volume with small bubble size, improved wet and dry feel on skin with a smooth after-feel and good surface compatibility and salt tolerance.

    According to Robert Krasnansky, global research and development leader, Dow Fabric & Surface Care, the household care market is moving toward new performance features that call for using existing materials in new ways. For example, in a dish care formula, adding 0.2% Methocel/Polyox provides a boost to hand moisture—even while the consumer is doing the dishes.

    In fact, Dow Chemical maintains that it is moving beyond clean by helping formulators create laundry that smells fresher and stays unwrinkled, carpeting that requires less-frequent vacuuming and sustainable cleaning products that are tough on dirt but safe to use and gentle on the environment.

    “Despite the economic crises, no one stopped talking about sustainability, which remains a top concern for brand owners and consumers alike,” observed Silva Lopes.


    ISP Adds More Additives
    ISP took the opportunity at Montreux to unveil several new chemistries to help cleaning formulators develop better-performing and more cost-effective products for household, institutional and industrial applications. For instance, new Jaypol additives for cleaning include AT4 (a thickening agent for alkaline cleaners), S44 (scale dispersant for HI&I cleaners) and M30 (a dispersing agent for alkaline cleaners). In addition, Jaypol 213 (a thickening agent for fabric softeners) was launched alongside Nuosept BIT, a new biocide for household cleaners.

    “All of our customers are striving to achieve better-performing and more cost-effective products,” explained Robert Gibbison, senior director of global marketing. “Whether this is through effective thickening of highly alkaline hard surface cleaners using Jaypol AT4, or achieving the right look and feel of fabric conditioners—without resorting to acrylamide—with Jaypol 213, our extensive range of Jaypol additives ensures that consumers continue to get the HI&I products they demand.”

    He also pointed out that the company’s recent acquisition of Ionic Solutions and its acrylate expertise, as well as continued investments in established business lines, makes ISP well positioned to innovate and advance cleaning technology.

    “ISP’s acquisition of certain assets of Ionic Solutions was critical in order to broaden the solutions ISP can offer our customers from our expanded chemistry tool box,” noted Gibbison. “We are now fully equipped to meet our customer’s needs by combining 400 years of acrylates R&D experience together with our traditional core strengths of alkyl pyrrolidone- and maleic anhydride-based polymers, specialty surfactants and biocide chemistry.

    “When you take a fresh look at what ISP has to offer to the HI&I segment, you’ll realize that we have an answer to your formulation needs,” he said.

    That’s a sentiment shared by many suppliers. In fact, no matter what the ingredients they offer to the global household care industry, all the industry suppliers who spoke with Happi noted that many of the answers to consumers’ questions can be found in their laboratories.

    “Chemistry will play an important role in sustainability,” insisted Silva Lopes.
    Related Searches
    • conditioner
    • brand
    • business
    • chemicals
    Related Knowledge Center
    • Functional Ingredients
    • Household Cleaning
    • Laundry Care

    Related Features

    • Actives | Skin Care

      The Power of Bio-Inspiration

      Silab takes a deep dive into Metschnikowia reukaufii and through its “microbiota platform” create a new active.
      David Boudier, Scientific Communication Manager, Silab 04.02.18

    • Actives | Skin Care
      A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference

      A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference

      Our 2018 edition will be held May 15 & 16 at Jacob Javits Center, co-located with NYSCC Suppliers’ Day.
      04.02.18

    • Functional Ingredients | Laundry Care | Polymers | Surfactants

      Unconventional Approaches

      Suppliers show up in force to showcase their solutions at the American Cleaning Institute’s Annual Meeting & Industry Convent
      Tom Branna, Editorial Director 03.01.18


    • Functional Ingredients | Laundry Care | Polymers | Surfactants
      Loads of Work To Do

      Loads of Work To Do

      More than 1000 industry executives from around the world attend the ACI Annual Meeting & Industry Convention.
      Tom Branna, Editorial Director 03.01.18

    • Actives | Functional Ingredients | Polymers | Sun Care
      The Protection Collection

      The Protection Collection

      A few big names dominate, but a raft of smaller brands provide consumers with more choices in sun care.
      Christine Esposito, Associate Editor 03.01.18

    • Actives | Functional Ingredients | OTC/Medicated
      Of Pimples & Pains

      Of Pimples & Pains

      A look two of the largest segments in the OTC category—acne treatments and analgesic rubs.
      Tom Branna, Editorial Director 03.01.18


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants | Testing
      In-Cosmetics Global Is Next Month

      In-Cosmetics Global Is Next Month

      The leading global personal care ingredients event will focus on R&D when chemists head to The Netherlands, April 17-19, 2018
      03.01.18

    • Functional Ingredients | Hair Care | Laundry Care | Personal Cleansers | Skin Care | Surfactants
      Palm-Tastic!

      Palm-Tastic!

      There are many benefits to formulating home and personal care products based on RSPO certified oil palm products
      Rita Koester, BASF Personal Care and Nutrition GmbH 03.01.18

    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Fine Fragrance | Hair Care | Household Cleaning | I&I Marketplace | Insect Control | Laundry Care | OTC/Medicated | Packaging | Personal Cleansers | Skin Care | Sun Care | Testing

      Trade Association Directory 2018

      Following are the contact details of trade associations frequently mentioned in the pages of Happi.
      02.01.18


    • Actives | Skin Care | Sun Care | Testing
      Anti-Aging Products Are Not Drugs!

      Anti-Aging Products Are Not Drugs!

      Does the withdrawal of Import Alert 66-38 signal a change of heart at the US Food and Drug Administration?
      Georgia C. Ravitz and Naomi L. Halpern, Arent Fox LLP 02.01.18

    • Functional Ingredients | Hair Care | Polymers
      Full Circle

      Full Circle

      Styling products are there from start to finish.
      Christine Esposito, Associate Editor 02.01.18

    • Actives | Air Care/Environmental Fragrance | Disinfectants | Functional Ingredients | Household Cleaning | I&I Marketplace | Insect Control | Polymers | Surfactants | Testing
      What’s in a Name?

      What’s in a Name?

      This year, CSPA will change its name to the Household & Commercial Products Association.
      Tom Branna, Editorial Director 01.04.18

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Polymers | Preservatives | Skin Care | Sun Care | Surfactants
      Society Shines at Annual Meeting

      Society Shines at Annual Meeting

      An exciting roster of speakers, a fresh venue and a new executive director created a wave of enthusiasm.
      Tom Branna, Editorial Director 01.04.18

    • Actives | Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Polymers | Skin Care | Surfactants
      New Wave

      New Wave

      Rising beauty brands are leading the way with innovative launches.
      Melissa Meisel, Associate Editor 01.04.18

    • Functional Ingredients | Laundry Care | Polymers | Surfactants
      Clean & Fresh

      Clean & Fresh

      Demand for advanced formulas drives the laundry category as marketers turn up the volume on fragrance notes.
      Tom Branna, Editorial Director 01.04.18

    Breaking News
    • Coty Blends AR and Real Products at Retail
    • Milk Rolls Out CBD-Enhanced Mascara
    • BASF Drives Sustainable Palm
    • Sephora Adds Volition To Roster
    • Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • The Power of Bio-Inspiration
    • In Full Bloom
    • All Inclusive
    • Make It Yours
    • The Making of a Beauty Entrepreneur
    • A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.