Features

Kinder, Gentler Detergents And Household Products

By Tom Branna, Editorial Director | November 23, 2010

Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles.

Raw material suppliers say that they are providing the solutions that enable formulators to create household products that are better for the consumer and the environment—all while keeping an eye on costs. At the recent World Conference on Detergents, which was held in Montreux in October, several suppliers also noted that the best growth for household product manufacturers is in emerging markets, where consumers are turning in their bar soaps in favor of more convenient and effective cleaning formulas.

Novozymes has rolled out a new detergent enzyme solution called XPect, which it calls the first pectin-degrading enzyme for the detergent industry. XPect is able to degrade the pectin, thereby removing the stains, and as an additional benefit it is efficient even at 20°C.


Big Gains for Enzymes
In recent years, the enzyme category has been a growth segment within the laundry detergent category. In fact, while many observers characterized 2009 as a difficult year for the household cleaning product segment, Novozymes still reported a 6% gain in sales on top of annual 12% gains from 2006 to 2008.

But regardless of what the economy is doing, Novozymes has continued to innovate over the years and now offers five categories of enzymes, explained Anders Lund, senior director for household care, Novozmes.
 

Dow Fabric & Surface Care has introduced technology that adds moisture to hands as you do the dishes.
“We have by far, the largest selection of enzymes in the industry,” he insisted. “Detergent manufacturers are realizing that enzymes are the future of the industry.”

According to Lund, detergent formulators are replacing surfactants with enzymes —a move that was accelerated when oil hit $150 a barrel in 2008. Enzymes may be grabbing a bigger share in laundry detergent formulas, but the ultimate goal—which, for now is still 10 to 20 years away—is an enzymatic detergent.

“It would be low-temperature andbiodegradable. Right now, we can’t create one without surfactants because they optimize the enzyme’s performance,” explained Lund. “We need radical innovation to get us to a fully enzymatic detergent.


News from Cognis
The big news at Cognis, of course, is its pending acquisition by BASF that, at press time, was expected to close in the fourth quarter. Big news, indeed, but Cognis executives insist that it is business as usual at the company for the time being—even while the deal is closed and the discovery phase gets underway. With that in mind, the company has launched Dehydem Supra, which it calls a novel efficient defoamer for industrial and institutional cleaning applications that is easy to formulate and additionally provides a cleaning benefit. It is also suitable for low temperature applications and enables marketers to improve a product’s profile in a number of areas including ecotoxicology, energy savings and reducing complexity, according to Cognis.

“Our message continues to be sustainability; that won’t change,” explained Rita Koester, global marketing director, home care/I&I. “We have the ingredients and the complete formulations (to provide) solutions.”

No wonder why, then, that for the first half of 2010, Cognis’ Care Chemicals division reported a 16% gain in sales to 845 million euros. All regions contributed to the gains, but Asia-Pacific results were especially strong.

Providing sustainable solutions is one of Cognis’ strengths, as is its global footprint. Thomas Schroeder, vice president, care chemicals, global marketing care performance ingredients, noted that one of Cognis’ focus is on emerging markets which will continue to play an important role for the company. Just over a year ago, the company created Cognis India and it has been involved in Brazil and China for decades.

“China is an important player in the emerging markets and environmental protection is becoming more important which can be seen by the increasing emphasis by the Chinese government on environmental regulations. Also, China needs to offer products targeting the green demand in order to grow their sales in other parts of the world. Cognis is in the right position to offer solutions for China,” explained Schroeder.

For example, an alkyl polyglucoside plant was opened in China earlier this year and is now in full production.

“Many emerging markets, such as Brazil and China, expect innovative, sustainable solutions that do not compromise on performance,” explained Koester. “The green aspects of products are very important. Sustainability is a global issue.”


Optimization Is Key
Dow Fabric & Surface Care, a business unit of the Dow Chemical Company, recently introduced Ecosurf EH, a line of specialty surfactants designed to help customers meet rising expectations for performance and convenience while complying with more stringent environmental expectations and safety regulations. According to Dow Chemical, these new surfactants provide superior performance benefits in many formulations over alkylphenol ethoxylates (NPEs and OPEs) and/or fatty alcohol ethoxylates (PAEs) as well as other, commercially available alternative surfactant chemistries.

New products will continue to play an important role at Dow Chemical, but Carlos Silva Lopes, marketing director, Dow Fabric & Surface Care, noted that the company provides much more than a laundry list of ingredients to household product marketers.

“We are looking beyond simplyrolling out new molecules,” he explained. “We’re asking, ‘How do we optimize the ingredients that we have?’ After all, liquid laundry detergent has 12-15 ingredients. The challenge is, how do you make the formula perform even better?”

By combining two of its ingredients (Methocel and Polyox), Dow Fabric & Surface Care researchers created hand dish and hard surface cleaning formulations with increased foam density and volume with small bubble size, improved wet and dry feel on skin with a smooth after-feel and good surface compatibility and salt tolerance.

According to Robert Krasnansky, global research and development leader, Dow Fabric & Surface Care, the household care market is moving toward new performance features that call for using existing materials in new ways. For example, in a dish care formula, adding 0.2% Methocel/Polyox provides a boost to hand moisture—even while the consumer is doing the dishes.

In fact, Dow Chemical maintains that it is moving beyond clean by helping formulators create laundry that smells fresher and stays unwrinkled, carpeting that requires less-frequent vacuuming and sustainable cleaning products that are tough on dirt but safe to use and gentle on the environment.

“Despite the economic crises, no one stopped talking about sustainability, which remains a top concern for brand owners and consumers alike,” observed Silva Lopes.


ISP Adds More Additives
ISP took the opportunity at Montreux to unveil several new chemistries to help cleaning formulators develop better-performing and more cost-effective products for household, institutional and industrial applications. For instance, new Jaypol additives for cleaning include AT4 (a thickening agent for alkaline cleaners), S44 (scale dispersant for HI&I cleaners) and M30 (a dispersing agent for alkaline cleaners). In addition, Jaypol 213 (a thickening agent for fabric softeners) was launched alongside Nuosept BIT, a new biocide for household cleaners.

“All of our customers are striving to achieve better-performing and more cost-effective products,” explained Robert Gibbison, senior director of global marketing. “Whether this is through effective thickening of highly alkaline hard surface cleaners using Jaypol AT4, or achieving the right look and feel of fabric conditioners—without resorting to acrylamide—with Jaypol 213, our extensive range of Jaypol additives ensures that consumers continue to get the HI&I products they demand.”

He also pointed out that the company’s recent acquisition of Ionic Solutions and its acrylate expertise, as well as continued investments in established business lines, makes ISP well positioned to innovate and advance cleaning technology.

“ISP’s acquisition of certain assets of Ionic Solutions was critical in order to broaden the solutions ISP can offer our customers from our expanded chemistry tool box,” noted Gibbison. “We are now fully equipped to meet our customer’s needs by combining 400 years of acrylates R&D experience together with our traditional core strengths of alkyl pyrrolidone- and maleic anhydride-based polymers, specialty surfactants and biocide chemistry.

“When you take a fresh look at what ISP has to offer to the HI&I segment, you’ll realize that we have an answer to your formulation needs,” he said.

That’s a sentiment shared by many suppliers. In fact, no matter what the ingredients they offer to the global household care industry, all the industry suppliers who spoke with Happi noted that many of the answers to consumers’ questions can be found in their laboratories.

“Chemistry will play an important role in sustainability,” insisted Silva Lopes.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.