Online Exclusives

Tea for Two (and Many More)

By Melissa Meisel, Associate Editor | November 30, 2010

H.Wood Beauty finds inspiration in an exclusive nightclub.

Touted as a “glammed-out Russian nesting doll” by the Los Angeles Times, The Tea Room at H.Wood is an exclusive Wednesday nightclub at the Hollywood & Highland hotel in California. It serves “prohibition teas” spiked with spirits to famous faces such as Katy Perry and Paris Hilton and draws the young, hip and fabulous.
 
Brainstorming one afternoon over tea at the elite Hollywood locale, cosmetics industry veteran Rhonda Gorham decided to carve her own niche out of the beauty industry with a line of tea-infused personal care and cosmetic products.
 
The brand’s first launch is H.Wood.Lips, which features products such as a lip tea scrub ($24) handmade locally in flavors such as coconut chai, peppermint anise and vanilla caramel; as well as a lip shine stick ($16) made from camellia oil, mango butter and shea butter, to name a few ingredients, in colors such as Rose, Ruby and Poppy.

Up next are a tea-infused body scrub and tea-infused body lotion candle. She also recently debuted six triple-pigmented lipsticks at Henri Bendel in New York.
 
The H.Wood Beauty collection.
“I loved the idea of working with a hot Hollywood night spot, bringing a bit of glam to every woman while delivering a product that’s good for you,” Gorham told HAPPI. “Tea is rich in antioxidants, as well as containing vitamins like C and E, and carotenoids and flavonoids, which enhance the skin’s texture, appearance and function. When tea is combined with other ingredients typically found in skin care products, a synergy occurs and the tea intensifies their effects promoting healthy, youthful skin from the inside out.”
So, why start off a line with lip products, which was the only color cosmetics category to post a decline in sales during the past year?
 
“The perfect look starts with the perfect pout,” said Gorham.
 
After all, the best beauty trends start with word of mouth.
 
 
 
 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.