When it comes to creative writing, the first suggestion is to write what you know. The same idea applies to the beauty industry. For example, no one knows color cosmetics better than industry professionals themselves. So, makeup artists Piret Aava and Tamara Palumbo of Greenwich, CT created a line to meet their own beauty needs.
The duo spent countless hours looking at women’s eyes and time and time again they spotted the same problems: creased, smudged, misapplied eyeshadow. That’s why they set out to create a makeup line that addressed the most common beauty errors.
“Our products were in development for four years before we actually launched our collection,” Tamara Palumbo, co-owner of Piret & Tamara, New York, told Happi. “There is always room for great makeup. It is more than just looking pretty, it makes you feel wonderful. The shaky economy was not a factor when deciding to make our dream a reality—the timing was right for us.”
Founded on the philosophy that beauty should be effortless, every product in the Piret & Tamara line draws on their observations and expertise, empowering all women to conquer makeup mishaps. From richly pigmented silicone shadows to sheer pops of lip color, the products combine fine ingredients and innovative technology for luminous color and flawless texture.
Piret Aava and Tamara Palumbo
Both Piret and Tamara boast a roster of celebrity clients who flock to them for flawless makeup as well as brow expertise. With their namesake collection, the artists are on a mission to make makeup artist expertise accessible for any occasion.
Piret has built a reputation as the go-to artist for celebrities like Katherine McPhee, Mandy Moore and Olivia Palermo by sculpting their brows to perfection and creating flawless faces for red carpet appearances. Utilizing a custom tinting technique for brow work (incorporating natural vegetable dyes), Piret creates more defined, fuller looking eyebrows that last up to two months.
Tamara is renowned for her ability to adapt to the aesthetic of every client she sees, perfecting the art of beauty through her passion and expert artistry.
“You should always see the woman first, never the makeup,” she said.
Like Piret, she has a loyal following of celebrity clients who rely on her not only for her makeup artistry, but also for her meticulous eyebrow shaping. An expert at creating a full, natural looking brow while sculpting the perfect eye-opening arch, Tamara has worked with the likes of Kate Walsh, Hayden Panettiere, Mena Suvari and supermodel Karolina Kurkova.
Their line, Piret & Tamara, is committed to “effortless yet sophisticated beauty,” creating simple, universal products that incorporate the founders’ expertise. Each product in the line is 100% paraben-free, non-comedogenic, non-acnegenic and hypoallergenic.
The collection includes the three basics for a clean, chic face. Leading the collection is Eye Silk ($35), a longwearing, luminous, creamy shadow that’s creaseless and waterproof. Housed in portable mini pots, this foolproof shadow goes on smooth and dries instantly for a flawless, lasting finish, according to the company.
A breakthrough in color technology, the silicone-based shadow features micro-sheer pigments with cutting-edge polymers that brighten and smooth out eyelids. The silicone in Eye Silk is the same base used for face primers—which means you can smooth out fine lines and imperfections for an even, waterproof finish. Designed for ease of application and an error-free finish for every woman, Eye Silk can be applied with your finger or the Eye Silk Blender Brush ($42).
Rounding out the range is a lipgloss, Lip Slip ($25), said to be the “ultimate balance of sheer and shine” for lips; as well as a Brow Set ($25) for eyebrow shaping. This longwearing, lightweight gel glides on clear, while the unique brush (designed to smooth each hair into the perfect arch) creates an instant eye lift effect.
The products are sold at Warren Tricomi salons in Connecticut and New York as well as online.
Plans to expand? According to Tamara, “We will continue to expand the line and introduce new products and colors as we develop them bringing the consumer something truly innovative and effortless. We are working on brilliant new products all the time, you will just have to wait and see!”