Online Exclusives

Chic Simple

By Melissa Meisel, Associate Editor | January 3, 2011

Makeup artist expertise encapsulated in effortless formulas at Piret & Tamara.

When it comes to creative writing, the first suggestion is to write what you know. The same idea applies to the beauty industry. For example, no one knows color cosmetics better than industry professionals themselves. So, makeup artists Piret Aava and Tamara Palumbo of Greenwich, CT created a line to meet their own beauty needs.

 
The duo spent countless hours looking at women’s eyes and time and time again they spotted the same problems: creased, smudged, misapplied eyeshadow. That’s why they set out to create a makeup line that addressed the most common beauty errors.
 
“Our products were in development for four years before we actually launched our collection,” Tamara Palumbo, co-owner of Piret & Tamara, New York, told Happi. “There is always room for great makeup. It is more than just looking pretty, it makes you feel wonderful. The shaky economy was not a factor when deciding to make our dream a reality—the timing was right for us.”

Founded on the philosophy that beauty should be effortless, every product in the Piret & Tamara line draws on their observations and expertise, empowering all women to conquer makeup mishaps. From richly pigmented silicone shadows to sheer pops of lip color, the products combine fine ingredients and innovative technology for luminous color and flawless texture.
 
Piret Aava and Tamara Palumbo
Both Piret and Tamara boast a roster of celebrity clients who flock to them for flawless makeup as well as brow expertise. With their namesake collection, the artists are on a mission to make makeup artist expertise accessible for any occasion.
 
Piret has built a reputation as the go-to artist for celebrities like Katherine McPhee, Mandy Moore and Olivia Palermo by sculpting their brows to perfection and creating flawless faces for red carpet appearances. Utilizing a custom tinting technique for brow work (incorporating natural vegetable dyes), Piret creates more defined, fuller looking eyebrows that last up to two months.
 
Tamara is renowned for her ability to adapt to the aesthetic of every client she sees, perfecting the art of beauty through her passion and expert artistry.
 
“You should always see the woman first, never the makeup,” she said.

 
Like Piret, she has a loyal following of celebrity clients who rely on her not only for her makeup artistry, but also for her meticulous eyebrow shaping. An expert at creating a full, natural looking brow while sculpting the perfect eye-opening arch, Tamara has worked with the likes of Kate Walsh, Hayden Panettiere, Mena Suvari and supermodel Karolina Kurkova.
 
Their line, Piret & Tamara, is committed to “effortless yet sophisticated beauty,” creating simple, universal products that incorporate the founders’ expertise. Each product in the line is 100% paraben-free, non-comedogenic, non-acnegenic and hypoallergenic.
 
The collection includes the three basics for a clean, chic face. Leading the collection is Eye Silk ($35), a longwearing, luminous, creamy shadow that’s creaseless and waterproof. Housed in portable mini pots, this foolproof shadow goes on smooth and dries instantly for a flawless, lasting finish, according to the company.
 
A breakthrough in color technology, the silicone-based shadow features micro-sheer pigments with cutting-edge polymers that brighten and smooth out eyelids. The silicone in Eye Silk is the same base used for face primers—which means you can smooth out fine lines and imperfections for an even, waterproof finish. Designed for ease of application and an error-free finish for every woman, Eye Silk can be applied with your finger or the Eye Silk Blender Brush ($42).
 
Rounding out the range is a lipgloss, Lip Slip ($25), said to be the “ultimate balance of sheer and shine” for lips; as well as a Brow Set ($25) for eyebrow shaping. This longwearing, lightweight gel glides on clear, while the unique brush (designed to smooth each hair into the perfect arch) creates an instant eye lift effect.
 
The products are sold at Warren Tricomi salons in Connecticut and New York as well as online.
 
Plans to expand? According to Tamara, “We will continue to expand the line and introduce new products and colors as we develop them bringing the consumer something truly innovative and effortless. We are working on brilliant new products all the time, you will just have to wait and see!”
 
 

Related End-User Markets:

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Lux in Flux

    Lux in Flux

    Tom Branna, Editorial Director||July 6, 2015
    FIT graduates detail the changes impacting the global cosmetics industry.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • London Calling

    London Calling

    June 15, 2015
    Fueled by growing customer demand for healthy cosmetics, Lily Lolo is expanding its products and reach.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Future Focus on Long-Term Beauty

    Future Focus on Long-Term Beauty

    Nancy Jeffries, Contributing Editor||May 7, 2015
    Cosmetic Executive Women provide an update on global trends.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.

  • Packs A Punch

    Packs A Punch

    Christine Esposito, Associate Editor||December 15, 2014
    Osmosis Pur Medical Skincare “spices” up the CC cream category with a new launch.

  • Have Consumers Had Enough of Promotions?

    Have Consumers Had Enough of Promotions?

    Emily Mayer, IRI||November 10, 2014
    FMCG promotions. Personal care. New Products. innovations.

  • Sothys

    Sothys' Sweet Spot

    Christine Esposito, Associate Editor||October 20, 2014
    Spa brand Sothys USA has expanded its presence at the Spa at Hershey, and added a new color line too that offers efficacious ingredients.

  • Cosmopack Comes to New York

    Cosmopack Comes to New York

    Jamie Matusow, Editor||October 19, 2014
    Symposium focuses on the quality and capabilities of Made in Italy and Made in Europe packaging, formulation and machinery su

  • A Look Ahead to MakeUp in New York

    A Look Ahead to MakeUp in New York

    September 8, 2014
    MakeUp in New York opens in two weeks, so Beauty Packaging’s editor, Jamie Matusow, caught up with Jean-Yves Bourgeois, co-manager of the event.