Online Exclusives

L'Oréal Paris Thinks Spring

By Nancy Jeffries, Correspondent | January 14, 2011

Cooks up a unique collection of products.

L’Oréal Paris launched its spring 2011 beauty lineup with a culinary adventure at New York’s Andaz Hotel. In keeping with its new array of textured, smoothing, and aerated products, including Magic Smooth Souffle Foundation and Sublime Mousse Hair Color by Healthy Look, L’Oréal Paris orchestrated its product introductions in the gleaming kitchen of the Andaz. With the help of an up close and personal cooking demonstration of the eponymous L’Oréal Mousse au Chocolat, by Chef Moreau of the Hotel Andaz, the stage was set for the presentation.

L’Oréal Paris, which holds 96 patents in hair color, has four research labs around the globe, and an expert hair color heritage, introduced its newest hair color line, Sublime Mousse, said to be the brand’s biggest revolution in hair care in 30 years. The product, which requires no shaking to mix, but rather a light swirling of the pump bottle, apropos of a culinary blending technique, is an easy to apply, foaming lather, permanent hair color available in a range of 12 natural tone shades. The foam is dispensed into the hand and massaged into the hair like shampoo, with no need for sectioning or parting, and the mousse formula expands around each strand of hair to seal in shine. Designed to deliver color that will not fade, Sublime Mousse is effective in covering gray, requires 30 minute processing time, and features an instruction sheet with a barcode that drives consumers to an instructional video demonstrating the application process, which may be watched in its entirety on mobile devices. The product will be available in March 2011 and retails for $9.99.
 

Chef Makes L’Oreal Mousse Au Chocolat


EverSleek Sulfate-Free Smoothing System, among the new L’Oréal launches, offered a gentle way to achieve hair-smoothing results at home. The product contains no sulfates, silicones, or parabens, and is designed to smooth frizzy, unruly or processed hair, with the new EverSleek technology, which contains Argan Oil, Olive Oil, and Sunflower Oil. The seven products in the line, including a silicone-free serum, also feature aromatic properties from natural botanicals, to enhance the sensorial experience. Among the products are EverSleek Intense Smoothing Shampoo and EverSleek Intense Smoothing Conditioner, 8.5 fl oz, at $6.99 each; EverSleek Reparative Smoothing Shampoo and EverSleek Reparative Smoothing Conditioner, $6.99; EverSleek Smoothing Deep Conditioner, $8.99; EverSleek Humidity Defying Leave-In Crème, $8.99; and EverSleek Frizz Taming Crème Serum, $8.99, launching in March.
 

Sékou Coulibaly, senior manager, marketing, L’Oréal Paris

In the cosmetic area, L’Oréal Double Extend Eye Illuminator Mascara, featured a black lengthening mascara on one side, with a hint of color to intensify eyes with different shades for blue, green/hazel, brown, or all eyes, and the other side featuring an illuminating top coat, with copper, bronze, quartz, or silver tones of pearl-infused color. These launched in January at $10.95. Infallible Le Rouge 10 Hour Lip Color is the newest collection of conditioning color, which features Color Fix Technology, patented flexible polymers for greater adhesion, and a Vitamin E and Ceramide 5 formula for healthy shine without dryness. Also available in January, the products in the collection include 30 shades and retail for $9.95.

 
 
L’Oréal Paris Sublime Mousse with Dessert Spoons

L’Oréal Paris Magic Smooth Souffle by Studio Secrets Professional is an air-whipped, oil-free foundation offering smooth, weightless coverage. It utilizes Mati-Opti Crystal Technology, which consists of a translucent compound of silicone elastomer and lightweight absorbent microspheres. When the compounds come in contact with oils on the skin they entrap the oil in the mati-crystal network, creating a luminous finish and allowing the natural look to show through. Available in 12 shades and retailing for $15.95, the product debuted last month.

There is also L’Oréal Paris Studio Secrets Professional Face Collection, featuring Perfecting Base and Color Correcting Primers, each $12.95; and the newly launched One Sweep Eye Shadow, from Studio Secrets Professional Collection, with innovative eyelid-shaped palette and contoured brush applicator. The creamy powder formula contains vitamin E and is available in four palettes for blue eyes, brown eyes, green or hazel eyes, and all eyes, for $9.95.

 
Skin Care and Treatment

 
Also featured was the new Go 360 Clean Anti-Breakout Cleanser Collection, which features the Scrublet Cleansing Tool. The soft, flexible disk creates a rich lather and enables deep cleansing to unclog pores and remove makeup and oil so pores look smaller. The cleanser contains 2% salicylic acid, to help eliminate acne causing bacteria; glycerin, to hydrate the skin; ER195 LHA, a proprietary molecule that provides micro-exfoliation; and menthol, to invigorate the skin. It retails for $6.99. In addition, the collection offers the already launched Go 360 Clean Deep Facial Cleanser, Facial Cleanser for Sensitive Skin, Cream Cleanser, and Clean Deep Exfoliating Scrub.
 
L’Oréal Paris Infallible Le Rouge Group Shot
In addition, L’Oréal featured new Sublime Bronze Clear Self-Tanning Gel, a paraben-free gel in a spray bottle, that delivers a long-lasting bronze complexion that develops in a few hours. It is available in a medium-tone bronze for all skin tones, and may be applied daily until the desired color is achieved. Retail price is $10.49. The new product complements the line of previously launched products in the collection, including Sublime Bronze ProPerfect Salon Airbrush Self-Tanning Mist, Self-Tanning Towelettes.


Additional information about L’Oréal Paris and its brands may be found at: www.lorealparis.com.
 
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.