Online Exclusives

A Baby and Botanical Bliss

By Melissa Meisel, Associate Editor | February 16, 2011

Inspired by her family, beauty buff creates natural personal care collection for baby.

Kate Solomon grew up with a love of all things bunny. She even kept bunnies in her New York City apartment, and regards the furry friends as symbols of comfort, warmth and great luck. When her first son was born, she gave him an organic stuffed animal bunny that quickly became his official “security bunny” at bedtime – or, his Babo. But then Babo became much more.

Solomon—a seasoned veteran of the beauty industry, having worked at both L’Oréal and LVMH—was inspired by the fast-growing natural personal care category. After much research, she created Babo Botanicals, a multi-targeted hair and body care collection customized to meet the needs of babies and kids, but effective enough for the whole family.
Ranging from extra sensitive or dry, tangled or unruly to lice prevention, cradle cap, chlorine issues and other delicate conditions experienced by so many newborns and young children from season to season, Babo Botanicals aims to solves youngsters’ beauty quandaries.

“My philosophy is ‘what goes in children's mouths should be as natural as what goes on their bodies,’” Solomon told Happi. “So I created a line of natural, premium products that speaks to baby’s and children’s specific needs as they develop from newborn into toddler, addressing the needs I saw as my own children developed. This line is both preventative and solution oriented—and completely worry free.”
 
Kate Solomon and her baby inspiration.

An advocate of sustainable agricultural development and avid greenmarket enthusiast, Solomon worked with botanists at an organic farm in upstate New York to create and produce the Babo Botanicals professional collection. The cornerstone of every formula is a plant-based, certified organic Nutri-Soothe blend. Rich with vitamins A, C and D, the complex also features anti-inflammatory extracts of chamomile, calendula, kudzu, lavender and watercress plus omega-rich flax seed protein, which protects against pollutants.

The latest addition to the Babo line is a Lavender variation. Products include a Lavender Meadowsweet 3-in-1 Bubble Bath, Shampoo & Wash ($16.95) and Lavender Meadowsweet Calming Lotion ($16.50). The scent is said to aid in relaxation—ideal for little ones.

“Lavender is the ideal calming fragrance for mom, babies or children. This soothing bubble bath and lotion duo makes for a perfect bedtime ritual for the entire family. I often take baths with my kids – so we all enjoy this daily ritual together,” said Solomon.


Lavender Meadowsweet joins the Babo family of botanical-based SKUs: Berry Primrose to smooth and soften unruly hair; Oatmilk Calendula for newborns and/or dry/sensitive hair, scalp and skin; Rosemary Tea Tree that repels and protects against head lice (clinically proven to be 95% effective) and the “swim and sport” Cucumber Aloe Vera to help reduce exposure to chlorine, salt, sun and other environmental aggressors.
 
Newest Babo product, a lavender variation.

Babo Botanicals is currently available in the professional salon division at Ulta as well as online, but there is a lot more growth in store for Solomon and her family.
“This year is an exciting one. I'm launching into several more high-end and natural retailers and expanding into Asia...and, I'm having another baby in May!”
More info:
www.babobotanicals.com

Of course, Solomon's isn't the only company bringing up baby care these days. Here’s a look at some other recent launches in the youth care marketplace.
• Yes To Baby Carrots Face + Nose Wipes ($5.99) blend a gentle saline solution to gently cleanse with vitamin E and jojoba to leave skin soft and moisturized. Keep a pack in your diaper bag, a pack in your purse and a pack in your car…these 100% natural pre-moistened wipes are good for removing any mess from your baby’s face and nose anytime, anywhere.
More info: www.yestocarrots.com

 
• For newborns, everything is a first. As their delicate skin adjusts to this rough and tumble world, soothe and protect it with Mustela’s Baby’s First Moments Set ($39). The fragrance-free set includes three essential products from Mustela’s popular Dermo-Pediatrics Stelaprotect line: the Cleansing Foam, Body Milk and Face Cream plus a special complimentary gift.
More info: www.mustelaUSA.com

• Pamper and protect sensitive baby skin while teaching little ones about earth-friendly living with One at Target stores nationwide. In an all-new initiative, One has joined forces with The SeaWorld and Busch Gardens Conservation Fund in support of wildlife research, habitat protection, animal rescue and conservation education. Products include aNatural Baby Hair & Body Wash ($10.99), available in Panda Berry and Snow-Leopard Lavender; as well as Natural Baby Solid Tear Free Shampoo ($8.99),a Coco-Banana solid for suds-free cleansing.
More info: www.target.com

 
• Eczema is among the top five skin conditions for newborns to three year-olds. In fact, 10% to 20% of all infants experiencing some kind of eczema. Developed in partnership with dermatologists, Aveeno Baby Eczema Therapy Moisturizing Cream ($5.99) and Aveeno Baby Cleansing Therapy Moisturizing Wash ($4.49) soothe the skin and have been awarded the National Eczema Association Seal of Acceptance.
• Suave Kids Bath Time Essentials ($2.50) are specially formulated to be head-to-toe gentle and tear-free for little ones, according to the company. New products include a Fairy Berry Strawberry Conditioner that makes combing through tangles a breeze. Additionally, Suave Kids debuted Twirlin’ Swirlberry Soft & Smooth Detangler, designed to tackle the toughest knots and make hair more manageable; and Orange Alley-Oop Morning Hair Tamer, formulated to quickly fix bed hair, cowlicks and wild flyaways.
More info: www.suave.com/kids
 
 

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