Solomon—a seasoned veteran of the beauty industry, having worked at both L’Oréal and LVMH—was inspired by the fast-growing natural personal care category. After much research, she created Babo Botanicals, a multi-targeted hair and body care collection customized to meet the needs of babies and kids, but effective enough for the whole family.
“My philosophy is ‘what goes in children's mouths should be as natural as what goes on their bodies,’” Solomon told Happi. “So I created a line of natural, premium products that speaks to baby’s and children’s specific needs as they develop from newborn into toddler, addressing the needs I saw as my own children developed. This line is both preventative and solution oriented—and completely worry free.”
Kate Solomon and her baby inspiration.
The latest addition to the Babo line is a Lavender variation. Products include a Lavender Meadowsweet 3-in-1 Bubble Bath, Shampoo & Wash ($16.95) and Lavender Meadowsweet Calming Lotion ($16.50). The scent is said to aid in relaxation—ideal for little ones.
“Lavender is the ideal calming fragrance for mom, babies or children. This soothing bubble bath and lotion duo makes for a perfect bedtime ritual for the entire family. I often take baths with my kids – so we all enjoy this daily ritual together,” said Solomon.
Lavender Meadowsweet joins the Babo family of botanical-based SKUs: Berry Primrose to smooth and soften unruly hair; Oatmilk Calendula for newborns and/or dry/sensitive hair, scalp and skin; Rosemary Tea Tree that repels and protects against head lice (clinically proven to be 95% effective) and the “swim and sport” Cucumber Aloe Vera to help reduce exposure to chlorine, salt, sun and other environmental aggressors.
Newest Babo product, a lavender variation.
More info: www.babobotanicals.com
• Pamper and protect sensitive baby skin while teaching little ones about earth-friendly living with One at Target stores nationwide. In an all-new initiative, One has joined forces with The SeaWorld and Busch Gardens Conservation Fund in support of wildlife research, habitat protection, animal rescue and conservation education. Products include aNatural Baby Hair & Body Wash ($10.99), available in Panda Berry and Snow-Leopard Lavender; as well as Natural Baby Solid Tear Free Shampoo ($8.99),a Coco-Banana solid for suds-free cleansing.
More info: www.target.com
• Suave Kids Bath Time Essentials ($2.50) are specially formulated to be head-to-toe gentle and tear-free for little ones, according to the company. New products include a Fairy Berry Strawberry Conditioner that makes combing through tangles a breeze. Additionally, Suave Kids debuted Twirlin’ Swirlberry Soft & Smooth Detangler, designed to tackle the toughest knots and make hair more manageable; and Orange Alley-Oop Morning Hair Tamer, formulated to quickly fix bed hair, cowlicks and wild flyaways.