Online Exclusives

Color Fury

By Tom Branna, Editorial Director | March 8, 2011

Sebastian International launches Color Ignite and signs singer Maja Ivarsson as the spokesmodel.

Procter & Gamble is stepping up its position in the professional hair care category with the launch of Color Ignite from Sebastian Professional. The professional color care products offers two custom-tailored formulas designed according to the color techniques used – Single Tone for single tone colored hair and Multi Tone for multi-tonal and lightened hair.


"More than 80% of our clients across the globe color their hair,” says Reuben Carranza, CEO, P&G Salon Professional North America. “We recognize the role color care plays in preserving salon color and shine results. With Color Ignite, we’re delivering a product offering that recognizes the hair damage consequence and concern while still applauding the truest representation of hair color artistry.”


 
Color Ignite Single Tone Shampoo.
The coloring process alters the chemical structure of the hair shaft, stripping it of its protective “f-layer,” which is responsible for holding onto conditioning ingredients. With the f-layer compromised, the hair shaft becomes very “thirsty” and will absorb water quickly and more easily. Since water alone is responsible for 80% of color loss, it’s important to care for color-treated hair with a shampoo and conditioner that contain the appropriate ingredients working in concert to allow conditioning properties to adhere to hair.
To address this, Sebastian Professional formulated its new Color Ignite regimen with “Smart Color Complex,” which contains Smart Polymers in the shampoo that allows conditioning agents to adhere to the color-treated hair. Smart Color Complex intelligently recognizes, responds and reacts to the varying conditions of single tone or multi-tonal and lightened hair for individualized results.
 

Through two unique shampoo and conditioner offerings, Sebastian helps address the need to protect and preserve results so hair rocks exceptional shine and color vibrancy.
    •  
    • In SINGLE TONE Shampoo and Conditioner, for single tone colored hair, the “Smart Color Seal Complex” helps seal the cuticle and smoothes the hair surfaces.
    •  
    •  
    • In MULTI TONE Shampoo and Conditioner, for multi-tonal and lightened hair, the “Smart Color Moisture Complex” targets damage or gaps on the hair strands and helps restructure them to unleash color vibrancy on both the colored and highlighted strands.
 
 
Color Ignite Single Tone Conditioner.
New Whipped Form: Color Ignite conditioners come in a new light, whipped form and provide effective spreadability and even application across all hair fibers. The whipped form has thousands of micro bubbles that create a super thin veil of color protection polymers that reach and wrap each hair fiber, adding shine to your outstanding color.


As a part of its constant mission to source bright, bold new visionary muses for inspiration to its stylists and consumers, Sebastian took to the music industry to discover its most captivating star yet to represent Color Ignite. Chosen for her colorful energy and magnetic allure, Maja Ivarsson from the band, The Sounds, represents the essence of vibrancy and serves up the highest inspiration for untamed, fearless self-expression. The perfect combination of glamour and attitude, Maja is shocking the universe with her powerful vocals, she’s also turning heads and making a name for herself for her provocative fashion sense, too. Since the day this Swedish siren burst onto the scene, Maja has time and again proved her appeal as a daredevil singer with mega-watt style.

 
Beginning March 2011, Sebastian Professional’s new Color Ignite collection will be available at 10,000 salons nationwide for a suggested retail price of $14.95 (Shampoo) and $16.95 (Conditioner).For more information, please visit: www.sebastianprofessional.com

Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.