Happi: How did you start the company?
I then spent some years at Zia Natural Skincare where I did consumer education and dabbled in marketing and product development. I made the scent for their body butter.
I have continued to educate myself and have studied with Jeanne Rose (founder of New Age Creations, the first body-care company in the U.S. to use aromatherapy and director of the Institute of Aromatic Studies) and Mollie Jensen (another aromatherapist). After a certain point it was hard to buy products. You start to know how formulating works and what the ingredients are and it isn’t very appealing. I wanted products that I could really feel good about using and also of course I wanted results. I started making products for myself and found that my friends wanted similar solutions so after enough great response and results from friends and family I started By Nieves.
By Nieves recently rolled out Face Fix.
Happi: Do you have plans to expand distribution soon and add more products to the brand?
Happi: What makes By Nieves products unique from others in the marketplace?
Happi: Do you have a favorite By Nieves product? If so, why?