For most of her childhood, Nieves Rathbun traveled the mountain ranges of the West Coast led by her bohemian father. After starting out in natural body care at V'Tae Parfum and Body Care custom-blending perfume and aromatherapy blends, she donned various hats at Zia Natural Skincare. Rathbun started making her own products in 2001 and eventually founded By Nieves in 2008.The company creates handmade body care comprised of organic ingredients, and has recently rolled out some innovative new SKUs.
Happi: How did you start the company?
I then spent some years at Zia Natural Skincare where I did consumer education and dabbled in marketing and product development. I made the scent for their body butter.
I have continued to educate myself and have studied with Jeanne Rose (founder of New Age Creations, the first body-care company in the U.S. to use aromatherapy and director of the Institute of Aromatic Studies) and Mollie Jensen (another aromatherapist). After a certain point it was hard to buy products. You start to know how formulating works and what the ingredients are and it isn’t very appealing. I wanted products that I could really feel good about using and also of course I wanted results. I started making products for myself and found that my friends wanted similar solutions so after enough great response and results from friends and family I started By Nieves.
By Nieves recently rolled out Face Fix.
Happi: Do you have plans to expand distribution soon and add more products to the brand?
Happi: What makes By Nieves products unique from others in the marketplace?
Happi: Do you have a favorite By Nieves product? If so, why?