Online Exclusives

The Power of Plants

By Melissa Meisel, Associate Editor | April 6, 2011

MyChelle Dermaceuticals debuts products with plant stem cell bioactive ingredients.

Skin is in a constant state of renewal—sloughing cells every single day—so it requires non-stop cell replacement. As we get older, this process slows down somewhat. Therefore, more and more marketers are utilizing plant stem cells in anti-aging skin care products.

 
Why? Plant stem cells are said to assist in treating skin problems, such as wrinkles, visible capillaries and sun damage. Naturals marketer MyChelle Dermaceuticals, located at 9,100 feet in the Rocky Mountains in Frisco, CO, is capitalizing on the concept with three newer SKUs featuring plant stem cell Technology: an Apple Brightening Serum, Capillary Calming Serum and Fabulous Eye Cream.

 
“These products gained increased effectiveness,” says Myra Michelle Eby, founder of MyChelle Dermaceuticals. “Stem cells are the most important cells in the skin, and play a vital role in the aging and overall health of your skin. Finding natural sources of stem cells from plants and fruits changes the whole landscape of health and beauty.”

 
MyChelle is continually pioneering new frontiers in skin care and being the first in the natural market to introduce plant stem cell technology, according to the company. For more than 20 years, Eby has been involved at every level of the natural products industry.

 
“It seems as if I have been in the natural products industry forever,” she says, “and I wouldn’t have it any other way.”
 
 
MyChelle's Apple Brightening Serum.
MyChelle Dermaceuticals now offers a full line of cleansers, serums, treatments, toners, nourishing creams, sun protection, intensive treatments, mineral makeup and a line of men’s products. The line is sold in natural products stores nationwide.

 
The Apple Brightening Serum is a powerful serum with PhytoCellTec Apple Fruit Stem Cells (this ingredient was featured in Happi’s Supplier’s Corner, http://www.happi.com/articles/2010/06/suppliers-corner), Melanosatine 5, Algowhite and Applephenon to effectively diminish hyperpigmentation due to excessive sun exposure and age, according to the company. The PhytoCellTec ingredient is shown to stimulate and protect human stem cells while reducing the depth of wrinkles through the promotion of skin regeneration. This plant stem cell is a key ingredient that can delay the biological aging mechanism.

 
The Fabulous Eye Cream is an advanced eye cream formula with Edelweiss Plant Stem Cells that helps reduce the visible signs of aging. The Edelweiss Plant Stem Cells provide outstanding antioxidant activity and inhibit collagenase, thus limiting collagen degradation and skin firmness loss. Also high in phytosterols, amino acids and polysaccharides, the Fabulous Eye Cream is moisturizing and nutrient rich, which helps to rejuvenate and hydrate the delicate eye tissue. Research shows that when applied twice daily for 20 days, there was a 15% wrinkle depth decrease, according to the company.

 
Capillary Calming Serum is a bioactive skin calming serum that soothes and relieves skin discomfort with the power of Gotu Kola Plant Stem Cells. The particular stem cell culture efficiently inhibits hyaluronidase production by up to 90% to maintain healthy levels of skin hydration, tone, firmness and elasticity, said the company. Coupled with other incredible
ingredients, this powerful formula also helps relieve redness, inflammation and irritability.

 
Other new products include travel gift sets (available in full skin care regimens for every skin type, from Dry/Mature to Acne/Oily to Sun Damaged) as well as The Clear Skin Teen Anthology proven to effectively zap out problem zits and complexions. It includes four key products in the regimen (Cleanser, Balancing Cream, Toner Pads and Spot Treatment).

 
Soon up is a new look for the products, featuring color coding for consumers to find the proper skin care products at a glance.

 
More info: www.mychelle.com
 

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