Online Exclusives

The Power of Plants

By Melissa Meisel, Associate Editor | April 6, 2011

MyChelle Dermaceuticals debuts products with plant stem cell bioactive ingredients.

Skin is in a constant state of renewal—sloughing cells every single day—so it requires non-stop cell replacement. As we get older, this process slows down somewhat. Therefore, more and more marketers are utilizing plant stem cells in anti-aging skin care products.

 
Why? Plant stem cells are said to assist in treating skin problems, such as wrinkles, visible capillaries and sun damage. Naturals marketer MyChelle Dermaceuticals, located at 9,100 feet in the Rocky Mountains in Frisco, CO, is capitalizing on the concept with three newer SKUs featuring plant stem cell Technology: an Apple Brightening Serum, Capillary Calming Serum and Fabulous Eye Cream.

 
“These products gained increased effectiveness,” says Myra Michelle Eby, founder of MyChelle Dermaceuticals. “Stem cells are the most important cells in the skin, and play a vital role in the aging and overall health of your skin. Finding natural sources of stem cells from plants and fruits changes the whole landscape of health and beauty.”

 
MyChelle is continually pioneering new frontiers in skin care and being the first in the natural market to introduce plant stem cell technology, according to the company. For more than 20 years, Eby has been involved at every level of the natural products industry.

 
“It seems as if I have been in the natural products industry forever,” she says, “and I wouldn’t have it any other way.”
 
 
MyChelle's Apple Brightening Serum.
MyChelle Dermaceuticals now offers a full line of cleansers, serums, treatments, toners, nourishing creams, sun protection, intensive treatments, mineral makeup and a line of men’s products. The line is sold in natural products stores nationwide.

 
The Apple Brightening Serum is a powerful serum with PhytoCellTec Apple Fruit Stem Cells (this ingredient was featured in Happi’s Supplier’s Corner, http://www.happi.com/articles/2010/06/suppliers-corner), Melanosatine 5, Algowhite and Applephenon to effectively diminish hyperpigmentation due to excessive sun exposure and age, according to the company. The PhytoCellTec ingredient is shown to stimulate and protect human stem cells while reducing the depth of wrinkles through the promotion of skin regeneration. This plant stem cell is a key ingredient that can delay the biological aging mechanism.

 
The Fabulous Eye Cream is an advanced eye cream formula with Edelweiss Plant Stem Cells that helps reduce the visible signs of aging. The Edelweiss Plant Stem Cells provide outstanding antioxidant activity and inhibit collagenase, thus limiting collagen degradation and skin firmness loss. Also high in phytosterols, amino acids and polysaccharides, the Fabulous Eye Cream is moisturizing and nutrient rich, which helps to rejuvenate and hydrate the delicate eye tissue. Research shows that when applied twice daily for 20 days, there was a 15% wrinkle depth decrease, according to the company.

 
Capillary Calming Serum is a bioactive skin calming serum that soothes and relieves skin discomfort with the power of Gotu Kola Plant Stem Cells. The particular stem cell culture efficiently inhibits hyaluronidase production by up to 90% to maintain healthy levels of skin hydration, tone, firmness and elasticity, said the company. Coupled with other incredible
ingredients, this powerful formula also helps relieve redness, inflammation and irritability.

 
Other new products include travel gift sets (available in full skin care regimens for every skin type, from Dry/Mature to Acne/Oily to Sun Damaged) as well as The Clear Skin Teen Anthology proven to effectively zap out problem zits and complexions. It includes four key products in the regimen (Cleanser, Balancing Cream, Toner Pads and Spot Treatment).

 
Soon up is a new look for the products, featuring color coding for consumers to find the proper skin care products at a glance.

 
More info: www.mychelle.com
 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.