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Star-Studded FiFi Awards Held at Lincoln Center

By Nancy Jeffries, Contributing Editor | May 27, 2011

The stars were out to celebrate the best in fragrance.

Fragrance fans got an eyeful at this year’s celebratory FiFi Award ceremony held at the tent at New York’s Lincoln Center, May 25, 2011. Rochelle Bloom, President of The Fragrance Foundation, presided over the gala event, which this year presented more than 30 FiFi statuettes for achievements in fragrance creation.

The evening began with red carpet excitement, as arrivals, including Halle Berry, Fergie, Padma Lakshmi, Kate Walsh, Desiree Rogers, Tiffany Amber Thiessen, Nate Berkus, Cat Cora, and Trey Songz entered the tent. As the lights came down, Rochelle Bloom welcomed the audience to Lincoln Center once again, saying, “This is an appropriate homecoming, as Lincoln Center has become home to Fashion Week, and fragrance is the most important fashion accessory.” Bloom encouraged tweeting from the event, noting the FiFi Awards were tied-in to technology, and provided the hashtag, “FiFi2011,” for the evening’s festivities.

Bloom acknowledged the important work of the Jenesse Center, represented by honoree, Halle Berry and the “What a Little Love Can Do Project,” and Fergie, for The Avon Foundation. For the second year, proceeds from The FiFi Online Charity Auction benefited the evening’s honorees. Bloom and Jill Belasco, Fragrance Foundation Chairwoman of the Board and President of Maesa Group, also acknowledged premier sponsor, Condé Nast, as well as Lucky Magazine, LuxePack. Macy’s, and Maesa Group, for their support.

Bloom also introduced a special tribute to Elizabeth Taylor, whose White Diamonds fragrance has remained one of the all-time bestsellers, and inducted her into the Hall of Fame. The winners in all categories were as follows.

No doubt about it, Fergie loves fragrance!
Fragrance Hall of Fame
To be nominated for The Fragrance Hall of Fame Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010.
Issey Miyake L’Eau d’Issey
Jean Paul Gaultier “Le Male”
Consumer’s Choice Award
Bath & Body Works Signature Collection For Men Twilight Woods
Bombshell – Victoria’s Secret
Fragrance Superstar
Gucci Guilty
Fragrance Sales Breakthrough of the Year
At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter
The Elizabeth Taylor Fragrance Celebrity of the Year Award
Presented to Halle Berry
This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and attracting consumers to the category.
Halle Berry was a FiFi award winner.
2011 FiFi New Fragrance Celebrity of the Year Award
Presented to Fergie
Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

Editorial Excellence in Fragrance Coverage–
Women’s Scent Feature Winner
Allure – Poetic License, September 2010
Editorial Excellence in Fragrance Coverage –
Men’s Scent Feature Winners – A Tie
Elle Magazine – Picking Up His Scent, December 2010
Marie Claire Magazine – Making Scents for Men, October 2010

Editorial Excellence in Fragrance Coverage–
Women’s Scent Bite Winner
Elle Magazine – Mix Masters, September 2010

Editorial Excellence in Fragrance Coverage - Blog – An Eau of Our Own, October 2010

Technological Breakthrough of the Year–
Fragrance Creation and Formulation
Robertet Fragrances – Seed to Scent

Technological Breakthrough of the Year–
Packaging Technology and Delivery Systems
International Flavors & Fragrances – Redken Radiant Sea Spray

Technological Breakthrough of the Year–
Information Technology
Firmenich – osMoz iPhone App
Mary J. Blige has become a beauty industry event regular.
Bath & Body Line of the Year
Coco Mademoiselle Bath Essentials – Chanel
Interior Scent Collection of the Year
Jonathan Adler “Happy Chic” – The Maesa Group for Jonathan Adler
Best Packaging of the Year – Women’s Luxe
Gucci Guilty – P&G Prestige

Best Packaging of the Year – Men’s Luxe
Marc Jacobs Bang– Coty Prestige

Best Packaging of the Year – Women’s Broad Appeal
Bombshell Victoria’s Secret
Best Packaging of the Year – Men’s Broad Appeal
Herve Leger Homme – Avon Products

Best Media Campaign of the Year – Women’s
Gucci Guilty

Best Media Campaign of the Year – Men’s
Bleu de Chanel

Perfume Extraordinaire
Fragrance of the Year – Specialty Brand – Men’s
Banana Republic/Republic of Men Essence
Eau de Toilette – Inter Parfums USA

Fragrance of the Year – Specialty Brand Women’s
Bombshell – Victoria’s Secret

Fragrance of the Year – Broad Appeal – Men’s
Herve Leger Homme – Avon Products, Inc.

Fragrance of the Year – Broad Appeal Women’s
Halle By Halle Berry Pure Orchid – Coty
Fragrance of the Year – Direct To Consumer
My Life By Mary J. Blige – Carol’s Daughter

Fragrance of the Year – Specialty Luxe – Men’s
Tom Ford Azure Lime – Tom Ford Beauty

Fragrance of the Year Specialty Luxe – Women’s
Balanciaga Paris – Coty Prestige

Fragrance of the Year – Indie Brand
Six Scents Parfums: Series Three (Unisex) – Six Scents Parfums

Fragrance of the Year – Men’s Luxe
Bleu de Chanel

Fragrance of the Year – Women’s Luxe
Gucci Guilty – P&G Prestige

Fragrance Hall of Fame – Women’s
Issey Miyake L’Eau d’Issey
Beauté Prestige International

Fragrance Hall of Fame – Men’s
Jean Paul Gaultier ‘Le Male’
Beauté Prestige International

Top Scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists, were:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania.
and Spring 2011 Top Scorer Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota.
For the second year, proceeds from The FiFi Online Charity Auction benefited organizations selected by the evening’s honorees. Additional information is available at:

Halle Berry for “What a Little Love Can Do Project,” a Domestic Violence Intervention Program at the Jenesse Center, Inc. –

Fergie for The Avon Foundation, addressing quality of life issues for women, including breast cancer research and domestic violence –

The Fragrance Foundation is currently engaged in a number of initiatives to further the exploration and pleasures of fragrance. To entice consumers, in September 2010, the organization partnered with Fashion’s Night Out, bringing carts of blossoming flowers to locations around the city, including the main floor of Macy’s. In the educational arena, the Foundation offered a series of five new “Top Notes” courses, providing current fragrance trends, that will become part of the Certified Fragrance Sales Specialist education initiative; and the Foundation’s Sense of Smell Institute also commissioned Tyler Loring, PhD, to prepare a white paper reviewing recent studies on odor perception.

In addition, the Foundation is truly global now, with Foundation licensees or partnerships in the UK, France, Italy, Australia, Germany, Japan, and the United Arab Emirates. They have also signed a licensing agreement with Perfumery Club in Moscow to establish the first FiFi Awards in Russia. For additional information about the Foundation’s programs, please visit:

Related End-User Markets:

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