Online Exclusives

Sebastian's Infinite Possibilities

By Nancy Jeffries, Contributing Editor | July 20, 2011

Professional line combines music mixology with customized hair looks.

DJs and hair stylists had their day at New York City’s Dub Spot, when Sebastian Professional hosted a musical soiree earlier this month. Editors learned the art of turntable mixology with a DJ lesson, as Sebastian visionary and disc jockey Harley Viera-Newton spun tunes and encouraged the fledgling mixologists to rock out as a presage to the launch of Sebastian’s first ever digital lookbook.


The event took participants from one floor to another of the exposed-brick walled enclave, where editors met with Sebastian stylists who guided them through the digital lookbook, providing tips on styles and product usage, as well as the functions of numerous styling products including, Sebastian’s Shaper, Shine Define, Trilliant, and Potion 9. Sebastian products, among more than 130 brands in Procter & Gamble’s beauty and grooming portfolio, are available at 10,000 salons nationwide, emphasize the concept of reinvention, keep the brand at the forefront of what’s next, and explore cutting edge hair styles. The new digital lookbook site featured at the launch offers visitors a carousel of 10 different hair looks, conceived of and created by six Sebastian stylist design team members, who encourage clients to “dare their style with infinite possibilities” and create their own masterpieces. Beginning on August 1, 2011, online users will be able to visit the lookbook at:, to interact with the site, meet the stylists, and learn how to achieve the newest looks.

With a Twist look, by stylist Thomas Dunkin.
Ambiance Complements Creativity

Inspired by the practice of mixing and layering in music, design, fashion and beauty, the brand introduced its own brand of product cocktailing, by layering different hair products throughout the styling process, and providing instruction on correct product usage, as well as steps in the process to inspire creativity. Janine Jarman, Sebastian stylist design team member and owner of Hairroin Salon in Hollywood, was there to provide encouragement. “By sharing some of my secret styling cocktails, I hope to inspire others to experiment and channel their own master mixologist,” said Jarman.
DJ Harley Viera-Newton, left, with Sebastian stylist, Janine Jarman
Thomas Dunkin, one of the six design team members, as well as my stylist adviser at the event, created the With a Twist look, pictured, and provided a customized cocktail recipe for recreating the look. He explained that the voluminous look could easily be created with Potion 9 + Volupt Spray + Shaper hairspray to finish, simply by following these steps. Wash and condition hair with Sebastian Volupt, apply Sebastian Potion 9 to damp hair, and layer Sebastian Volupt Spray all over the hair, including the roots. Follow by blow-drying with a large round brush, then curling one-inch sections with a curling iron (or using hot rollers, said Dunkin), rolling sections up and securing. Once cool, run hands through hair and massage scalp to create lift, shake hair to let fall naturally, finger tease, and finish hair by spritzing with Sebastian Shaper hairspray. The guidance takes the guesswork out of the process, and the digital lookbook is poised to provide that guidance online.

Among the range of looks, including With a Twist, by Dunkin, were Trickle Down, a straight, defined look with optional choppy fringe bangs, by Janine Jarman, which featured Potion 9 + Liquid Gloss + Shaper; Twisted Sister, a top knot and fringed bang look, by Anthony Cole, featuring Microweb Fiber + Craft Clay; and Whip Lash, a high, straight ponytail, with flat-ironed ends, using Gel Forte + Trilliant, for thermal protection, as well as shine. Each look included step-by-step instructions, providing the recipe for achieving the looks you want to create.
Sebastian Shape.
Among the products utilized to achieve some of the looks were Potion 9: Wearable Styling Treatment Cream, to help restore lost moisture and rejuvenate the healthy look of hair, $16.95; Potion 9 Light: Lightweight Wearable Treatment Styler, a lightweight spray for flexible hold, lasting moisture, anti-frizz, and UV protection, $15.95; Shaper Brushable Working Hairspray, designed to create shape during and after blow-drying, $16.95; and Shaper Plus: Touchable Extra-Hold Hairspray, a humidity-resistant working and finishing hairspray that dries quickly, without stickiness, and adds body, lift, and strong hold, $16.95. The style cocktails will be available at the site for ease of use and results-oriented application.


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