Orly recently tapped the gel manicure marketplace with Gel FX.
Happi:Why did Orly decide to formulate a gel lacquer?
JG: At Orly, it’s always been about innovation. Thirty-five years ago, Jeff Pink saw a need in the market that needed to be filled and Orly was founded. Today, it’s not any different. We’ve brought a unique gel manicure system to market that’s allowed our consumers to match their favorite Orly lacquer to a gel formulation.
Happi: What are the key ingredients in the gel lacquers and why?
JG:The unique feature of the Gel FX System is that each product that has direct contact with the nail (primer, basecoat) is infused with an exclusive vitamin complex. The complex is made up of antioxidant vitamins A and E to promote healthy nails, while pro-vitamin B5 aids in protecting the structure of the natural nail. The formulation also contains the following:
•Trimethylbenzoyl diphenylphosphine oxide (TPO) serves as the photoinitiator, which is the ingredient that causes the polymerization (bonding) of all the oligomers and monomers when put into contact with UV or LED light. The polymerization ceases when all of the photoinitiator is exhausted and the product is cured.
•Pigments/colorants – ingredients such as titanium dioxide, iron oxides and various shades of pigments are what give the gel lacquer its unique color.
Happi: What qualities are consumers looking for in nail lacquers and why?
JG: In a gel nail lacquer, consumers are looking for long-lasting, chip-free color that’s easy to remove. With Orly Gel FX, consumers are able to get their favorite color in a lacquer formulation.
Happi: What colors will be big for this season and why—bold brights, neutrals?
JG: This fall is colored with shimmering tones of deep purple, rich greens and pops of coral. You will also be seeing electric blues that are offset with soft dove gray and glistening gunmetal hues. Fashion and design will take flight and give us wings on the road to new colors, more texture and creativity; therefore, birds and the tones found in their feathers are the source of inspiration and a big trend for the 2011 season.
More info: www.orlybeauty.com