Online Exclusives

What's New at Joico?

By Melissa Meisel, Associate Editor | November 4, 2011

Record results and new initiatives reviewed at annual meeting.

Joico executives and staff, educators and distributor partners, along with special guests from Tokyo’s Shiseido Professional division and members of the trade press gathered in Las Vegas, recently for the company’s 2011 North American sales and education meeting.During the program, Joico senior vice president and general manager Sara Jones offered a “state of the company” report, presented employee awards that reflected the company’s core values and mission statement and presided over marketing, communications, corporate environmental and education presentations.
 
 
“In 2005, we decided, as a company, that we needed to get focused,” said Jones.“We focused on three key programs: hair color, K-PAK and the Joico core line.We have seen tremendous results from those programs, and we will be maintaining our focus moving forward.”
 
Joico International artistic director Damien Carney and the models.
According to Jones, recent wins in the three focus categories include Joico Vero K-PAK Age Defy and Vero K-PAK X-tra Reds; the J-Color and J-Cut education programs; the new K-PAK Color Therapy range; the K-PAK ReconstRx VaporIron and K-PAK Quadraion PRO-Dryer, the Joico core line restage and the company’s successful partnerships with Joico Vero K-PAK color spokesperson Beth Minardi and Joico celebrity colorist, George Papanikolas.
 
 
Green and Clean
 
 
Zotos’ chief sustainability officer, Anthony Perdigao outlined the company’s substantial environmental achievements, including appearing on the Top 20 EPA Green Power Partner’s list. But Zotos wants more and its 2013 goals now include reaching 50% recycled content in its packaging; having the largest on-site wind generated renewable energy plan of any manufacturer in the country; using 100% renewable energy to power its manufacturing facility; and a “Million Mile Match” program to be initiated that can result in savings of more than 125,000 gallons of fuel.
 
 
Pictured left to right, Ron Krassin, president and CEO of Zotos International; Sara Jones, Joico senior vice president and general manager and Carsten Fischer, corporate executive officer and director of Shiseido.

Perdigao further said that future company goals also include a 25% reduction in water consumption and removal of 90% of contaminants from the waste stream.“We’re not making promises,” he noted “we’re making progress.”
 
 
New and Noteworthy
 
 
Joico’s marketing and research and development teams have been busy creating innovative new products and formulas and senior director of marketing Candy Gebhart unveiled several exciting launches, including K-PAK RevitaLuxe Bio-Advanced Restorative Treatment featuring Joico’s new bio-advanced, patent-pending Keratin Peptide Complex that actively targets and repairs damage and dehydration to both hair’s cuticle and intercellular matrix, protecting hair from further damage; Joico Smooth Cure, a sulfate-free, formaldehyde-free regimen features the breakthrough KeraShield Complex to safely tame all hair types; Joico Vero K-PAK Base Breaker, anammonia-free formula that lifts virgin color one level in just 10 minutes and Joico Vero K-PAK Age Defy, a professional hair color said to reverse the signs of aging.
 
 
In a surprise announcement, Jones revealed that Zotos has entered into an agreement with Beth Minardi Beauty Products.According to Jones, Joico will become the business manager for the line, while Minardi will lead the creative direction and educational efforts, and be actively involved in ongoing product development and testing.Beauty Systems Group will handle distribution.
 
 
Finally, the Joico team surprised Joico International artistic director Damien Carney, a triple NAHA nominee, with a special gift to celebrate his nominations.
 
 
“We’ve come a long good way with Joico.The restage was an unprecedented success, the brand is becoming stronger and stronger in the US, Europe and Asia and color is coming up rapidly,” said Carsten Fischer, Shiseido corporate executive officer and chief executive officer of the International Business Division,“We have something very special here, thanks to this incredible team of people.”
 
 
More info: www.joico.com
 
 

Related End-User Markets:

blog comments powered by Disqus
  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Next-Gen Hair Care

    Next-Gen Hair Care

    Christine Esposito, Associate Editor||April 6, 2015
    Kids hair care brand Glop & Glam looks to build on four consecutive years of double-digit growth by appealing to kids and parents.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.

  • A Bit of Brazil, Now in the US

    A Bit of Brazil, Now in the US

    Tom Branna, Editorial Director||March 16, 2015
    A hair care line, born in Brazil, is available in the US.

  •  The Thin Man (and Woman)

    The Thin Man (and Woman)

    Nancy Jeffries, Contributing Editor||March 2, 2015
    P&G Salon Professional has just launched Nioxin Advanced Thinning range.

  • Personal from the Start

    Personal from the Start

    Christine Esposito, Associate Editor||February 23, 2015
    Backgrounds in e-comm and CPG help when building a new business, but for Puracy’s founders, the launch of their household and personal care brand was driven by personal need.