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In Sync with the Consumer



SkinSync aims to beautify skin but at a reasonable cost.



By Melissa Meisel, Associate Editor



Published November 29, 2011
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In Sync with the Consumer

While it may be true that beauty is in the eye of the beholder, few will argue that one of the hallmarks of exquisiteness is a healthy glow. However, despite a multitude of options in the marketplace, finding the right skin care regimen can feel like looking for a needle in a haystack for some.
 
Enter SkinSync, a range of professional-grade skin care from Xania Labs that is said to support the skin’s natural ability to heal itself.

 
According to the company, every element of SkinSync is designed to take the guesswork out of beautiful skin. The packaging provides directions and explanations about how each product works, and in some cases, a list of expected results. The brand’s retail product offering is grouped into four easy categories that address the needs of every skin type: Pro-A is Age Defying, Pro-B is Brightening, Pro-H is Hydrating and Pro-T is Target Solutions.

 
“Over the past few decades, as the spa market became more complex and crowded, the cost of professional services and spa skin care soared. In the 1990s and 2000s, beauty superstores like Sephora, and even drugstores, introduced the consumer to a plethora of lower cost, at-home skin care options that claimed to mirror the effects of professional services,” said Brenda Gallagher, national sales director and co-founder of SkinSync. “Understanding what was happening in the spa market was critical to our development of SkinSync. Founded on three basic principles—simplicity, affordability and results—products deliver high performance at moderate price points, allowing our spa partners to assertively demonstrate the value of their services and regain their authority with their client base…SkinSync will simplify customers’ daily, at-home skin care regimens and keep them returning to you again and again.”

 
SkinSync Pro-B Counter signage.

SkinSync products are sorted out by the following usages and unique formulations:

 
The Pro-A line offers peptide-based skin care that targets visible and invisible signs of aging and helps maturing skin delay invasive dermatological procedures, according to the company. The products feature proprietary solutions that harness the power of ingredients found in science and nature: Matrixyl 3000, GABA+, Bio-Tripeptide and O2 Complex.

 
The Pro-B line was formulated with a unique blend of bioactive nutriments that penetrate the cellular matrix to defend skin against free radicals and help prevent and reverse the signs of aging, including hyperpigmentation and age spots. Pro-B formulas utilize vitamin C, comfrey and chamomile extract, ESP complex (biomimetic peptides), ginkgo biloba leaf extract, green tea and Japanese knotweed to help achieve even tone and unsurpassed radiance.

 
SkinSync Pro-B products promise to brighten skin.
The Pro-H line was developed with a patented technology derived from a synergistic combination of moisturizing multi-minerals and protectants to stimulate skin’s natural cushion of lipids, trap moisture and hydrate skin to its virtual saturation point. These hydrators were created with intelligent ingredients found both in nature and science: a patented bio-available Mineral Complex; avocado, olive, sunflower, macadamia and jojoba seed oils; sodium hyaluronate and sorbitol; squalane, aloe and sodium PCA; and Asian ginseng.

 
The Pro-T skin care products take on specific skin concerns— premature aging, fine lines and wrinkles, dullness, uneven skin tone and loss of volume and firmness. The products work via microencapsulated, time-released and fragrance-free formulations enriched with key ingredients including: advanced peptides, retinol (micro-encapsulated), vitamins A, C and E, shea butter and chamomile extract.

 
“We impart real business solutions to our partners. Everything from training to retail sales was designed with the partner’s entire team in mind and relies on those areas we know their staff is proficient in or provides solutions for those areas we know present challenges,” said Gallagher. “We’ve planned for everything because we know where our partners are coming from.”

 
For example, SkinSync’s protocols revolve around the basic facial, which all estheticians are already comfortable with, according to Gallagher.

 
“Alternately, we understand just how deeply discount spa sites have impacted our industry, so we created a model that makes it possible for them to compete in this new marketplace,” she said, noting that the company’s most expensive facial (including a glycolic component) comes in at a cost of $4.55, which allows partners ample room to offer clients incentives or run other loyalty-building promotions.

 
“The biggest trend for fall facials are definitely the use of potent boosters, and our clients love the experience they're having with SkinSync's Age-Defying, Hydrating and Brightening boosters,” said Tina Louise Booras, spa manager of Hello Gorgeous, Deptford, NJ, which carries the products. “These products take our facials and step them up a notch in a way that is noticeable to the client whether the client hopes to see repair, additional moisture or brightening of the skin from the facial itself.”

 
Yet brighteners are only the beginning for this innovative skin care range. According to Gallagher, “We believe the spa industry is undergoing a period of re-building and we’ve designed SkinSync to be a major part of that. It’s a business solution for resorts, spas and salons that delivers unbeatable value without compromising on performance.”

 
 


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