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The Body Shop Sparkles...



with lots of new ideas. Get set for launches from now until Valentine's Day!



By Nancy Jeffries, Contributing Editor



Published November 30, 2011
Related Searches: body Packaging products the body shop
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The Body Shop Sparkles...

The Body Shop is gearing up for the holiday with glosses, butters and smoky eyes leading the way. Shimmery looks dominated at their product launch for winter 2011-2012, held Nov. 16, at their Grand Central location in New York City. Celebrity makeup artist Chase Aston was on hand to demonstrate the new holiday looks, and glosses, gourmand flavors and fragrances vied for center stage.


Candied ginger, cranberry and spiced vanilla bath and body products featuring ingredients sourced through The Body Shop Community Fair Trade program, which benefits some of the world’s poorest communities, were in the spotlight. From Ghana to Peru and from Nicaragua to Samoa, farmers, producers and their families reap the benefit of the program, and contribute to the ingredient profile of The Body Shop collections. The program was launched in 1987 and benefits more than 25,000 people. During that time, the company has introduced sustainable palm oil into its soaps, utilized 100% recycled packaging, and raised funds and awareness of key issues of the day.
 

Celebrity makeup artist, Chase Aston applied Body Shop holiday looks to models at Body Shop’s Grand Central location.

Body and Shine
 

The Candied Ginger collection launched for holiday includes Body Butter with ginger root extract, Community Fair Trade beeswax, shea and cocoa butter, Brazil nut oil and organic babassu oil, retailing for $18. Also featured were Bath & Shower Gel, Body Lotion, Sugar Scrub, Lip Balm, Soap, Hand Cream, Hand Wash, Bubble Bath, Home Fragrance Oil, Reed Diffuser and Scented Candle, with products ranging from $4 for Hand Cream to $18, for the Sugar Scrub and Body Butter. Cranberry Joy and Spiced Vanilla scents were also available in the bath and body formats, and Cranberry Joy featured a Body, Room and Linen Spritz, $12, in the collection. The Cranberry, Candied Ginger and Spiced Vanilla lines are currently on counter for Holiday 2011.
 

The Body Shop's Candied Ginger collection.

Also on tap for winter, with distribution slated for February 2012, in time for Valentine’s Day, are body butters in the new Chocomania range. These include Beurre Corporel, the Chocomania Body Butter, $18, containing 12 Community Fair Trade Ingredients from around the world. Chocomania Body Butter is said to combat dryness by providing 48 hours of moisturization, while releasing a chocolate fragrance and offering a luxurious texture. Chocomania Shower Cream, $8, contains Community Fair Trade cocoa butter and honey; Chocomania heart-shaped exfoliating soap bars, $4, feature Fair Trade cocoa butter and soy oil; Chocomania Body Lotion, $12, contains Brazil nut oil, sesame oil and organic babassu oil; Chocomania Lip Butter, $6, contains Community Fair Trade beeswax and cocoa butter; and Chocomania Body Scrub, with a brownie-souffle texture and intense chocolate flavor-fragranced scent, $18, adds decadence to the bath and shower collection, with Brazil nut oil, soy oil and sugar. These products will be available in assorted sets, as well as sold individually.


 
The Chocomania line is sure to please Chocoholics everywhere!
The Chocomania Body Butter is said to contain 45% Community Fair Trade ingredients, including aloe leaves from Guatemala, marula nuts from Namibia, shea nuts from Ghana, coconut from Samoa, Brazil nuts from Peru, sugar cane from Paraguay, babassu nuts from Brazil, sesame seeds from Nicaragua, cocoa beans from Ghana, olives from Italy, and soya beans from Brazil, and acknowledges the efforts of numerous bees for the Body Butter’s honey and beeswax.


Chase Aston’s Holiday Looks
 

While many are aware of The Body Shop’s wide range of body care and shower products, there is also an extensive core collection of makeup products, as well as brand new additions for holiday, that add resonance to the concept collection. With a deft hand, celebrity makeup artist Aston demonstrated to press and attendant revelers that it’s all about the eye this year. His mastery of makeup techniques, abetted for all the lay makeup aficionados out there with step-by-step instructions, showed that subtle sparkle is within everyone’s reach for both holiday and evening looks, regardless of age, skin type or complexion tones.
 

Adding shimmer and shine to the Winter Trend Collection by The Body Shop is the new Smoke & Sparkle range, which features golds and silvers for eyes, fine mists of sparkle for the face and subtle glosses for lips. The Sparkler, $24, is a boudoir-style bottle with an atomizer that dispenses iridescent sparkle dust to illuminate face, temples, eyelids or cheekbones. This year’s new color is Enchanting Gold, the second shade, following last year’s launch of The Sparkler in Boudoir Pink. Also featured were 4-Step Smoky Eyes Palette, $28; and Mini Hi Shine glosses, $5, in four shades of Pink, Coral, Beige and Purple, each scented with a passion fruit fragrance.

 
The Body Shop’s Smoky Eye palettes, in Golden Brown or Silver Black tones, feature a 4-step technique illustrated on the back of the packaging, providing instructions for creating a smoky eye look, with drama or subtlety at the discretion of each individual. Four colors in each palette, which in the silver black range include charcoal black shadow, marble gray shadow, ice white base, and silver highlighter, work together to build the foundation for the look, enhance the nuance of layered color, highlight with silver, and define and delineate with eye definer/crayon kohl pencil to accentuate. Each set includes an eye color brush for application. In keeping with The Body Shop’s efforts to use the planet’s resources wisely, the outer packaging of each palette is made from Forest Stewardship Certified Wood.

 
The 4-Colour Eye Palette in golden brown consists of warm white base, dark brown shadow, chocolate brown shadow and golden highlighter, with a rich brown definer crayon/pencil. To finish off the makeup look, the fine mist Sparkler adds subtle sparkle to the face, while the Mini Hi Shine Lip Treatment glosses enhance the neutral shades used on the lips.
 

Although Aston made it all look so easy, he encouraged everyone to go ahead and follow the step-by-step instructions, while adding such imaginative suggestions as dipping the pencil in gold or silver to further accentuate eyelids, or mixing primer with foundation for smooth product adhesion and a light, flawless finish for the face. The results were models looking festive yet natural, with neutral lips and a light finish and looks within easy reach for anyone.
 



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