The new collection features a next-generation foundation, called Dream Nude Airfoam Lightweight Foam Foundation, a water-based, sheer, buildable foam, that covers with a light, nude finish, features an SPF 16 to protect the skin from the sun, and is available in a range of 12 shades. It is the latest iteration in the Maybelline New York Dream Franchise, which previously introduced Dream Matte Mousse, Dream Liquid Mousse, Dream Smooth Mousse, and now offers its lightest weight foundation, with an easy to use foam pump, to deliver ultra-fine aerated pigments. Dream Nude Airfoam retails for $10.99 and is one of three sensorial formulas, along with Dream Lumi Touch Highlighting Concealer and Dreamy Blouncy Blush that make up the new Dream regimen. Dream Lumi Touch Highlighting Concealer, a gel-based formula, combines the camouflaging benefits of a concealer with a brightener, available in six shades, $7.99; and Dream Bouncy Blush, an oil-free, sheer wash of color formulated with silicone elastomers, has a light feel, is said to melt into skin like a cream blush, and is available in ten shades, $7.99.
Models show off the latest cosmetics from Maybelline New York.
Eye Studio Color Collection
Maybelline New York’s Eye Studio Collection introduced Color Tattoo 24-Hour Cream Gel Shadow, Master Precise Liquid Ink Pen Eye Liner, and Master Shape Brow Pencil, the latest additions to its Eye Studio franchise. Color Tattoo 4-Hour Cream Gel Shadow is available in five statement and five neutral shades, combines intense pigment technology with flexible film formers, for saturated color, and is said to hold its vibrant, crease-resistant color for 24 hours. It retails for $6.99, and features such statement shades as Pomegranate, Tenacious Teal, Punk, and Painted Purple.
Dream Nude Airfoam is new from Maybelline New York.
Master Precise Liquid Ink Pen Eye Liner offers a new, hyper-sharp 0.4mm tip, to create extra fine lines with no skipping, a continuous flow, and a proprietary ink technology that keeps pigment saturated. According to Maybelline New York, it is so thin it may be used to create artistic, individual looks, upping the fun factor, and is available in one intense shade, black, retailing for $7.99. Also featured is the double-ended Master Shape Brow Pencil, a wax pencil with subtle color pigments and a refined groomer brush for the finishing touch. It is available in four shades, at $7.99.
The newest Maybelline New York mascara is Illegal Length Fiber Extensions Mascara, with fiber-extension technology said to make lashes 4mm visibly longer, with an exclusive Fiber Fix formula that works to seal the fibers to each lash, while the Fiber Fix Brush catches each lash for placement. The mascara is available in Washable shades, including Blackest Black, Very Black, and Brownish Black; as well as Waterproof shades, Blackest Black and Very Black, for $8.95.
The SuperStay Lip Franchise
Maybelline New York introduced its first stain-gloss, called SuperStay 10-Hour Stain Gloss, which is said to combine the staying power of a stain with the shine of a gloss. The product is formulated with a weightless feel, glides on slick and smooth, and features an O-shaped wand applicator to evenly distribute the product without excess. Available in ten shades, from Pink Plush and Luxurious Lilac, to Mauve Dream and Berry Heavenly, it retails for $8.99.
The new SuperStay 14-Hour Lipstick from Maybelline New York.
Additional information about the newest products and formulations is available at: www.maybelline.com